My current mood.

 

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I’ve had my black americano and am now ready to do some work on our team’s global strategy.

Also, someone at work showed me this cool TED video:

Enjoy your Saturday. X

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Am I able to give career advice? I’m only 22 after all.

I’ve been helping out at my old university – King’s College London – with their careers and employability office. A couple weeks ago, I went in to speak to current undergraduate and masters students at a career festival for the Film Studies program. After graduating in July, I now have 7 months of experience through my full-time job in a media agency. Walking down the all-too-familiar corridors created an interesting sensation:

Here I was in the exact same location and it’s very clear that it’s me who has changed and not the environment. In fact, the architecture, smell, feel, and people looked exactly the same as last year (when I was attending this career fair as a hopeful final year student). But this time, there was a different confident stride in my steps, not one of getting a first, but one of having job security figured out.

Most of the students were there looking for a way into the film industry. In that respect, I was their counter example of someone who veered away from the ‘artistic’ satisfaction of the creative arts for the more corporate world of marketing and advertising. I think speaking to the students was just as informative for me as it was for them. Nevertheless, I stood tall and explained my role and plans for the future in the business world.

Two weeks after the speaking event, the careers office asked me to write a blog post for them. And it finally came out, so I thought I’d share it (which was the point of my whole rant above). Enjoy:

http://blogs.thecareersgroup.co.uk/humanities/a-case-study-in-digital-advertising/

It offers some insights and advice to university students trying to figure out what they want to do after graduating by drawing on my own experiences of job hunting/soul searching.

I obviously still have so much to learn about the world of work: what skills are most employable, how to change jobs, how to progress, how to balance work/life, etc. However, I still feel that I can offer advice and help to university students, especially because the experience of transitioning lifestyles is still so fresh in my memories. It’s important for people to stay in touch with university students as they progress in their careers because, essentially, those students are the future of the work force. Their desires, mentality, and capabilities are a direct reflection of generational changes, economic situations, and cultural values. And it’s very hard to know what the future holds if you don’t understand the people that will be working it because let’s be honest, most business are people-led first and foremost. So an understanding of the younger work generation is ALWAYS key to any company that wants to grow.

Latest Shoreditch Discovery – SLATE coffee shop

This afternoon I re-visited Slate – probably one of the smallest coffee shops in East London.

The address: 96 Curtain Road, London EC2 
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The menu includes everything for a green power smoothies to salmon/avocado muffins… easy to see why I love this place! I had a flat white (which they call a flattie), but with coconut soy milk since today is one of my vegan-inspired days.
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My rating of Slate (1-5 scale):
Prices – 3 (a bit pricy – 2.80 for a latte – but absolutely delicious and the food is well priced)
Customer Service – 5 (the baristas behind the counter are absolutely lovely)
Wifi – YES
Ability to Work: 1 (there are only 8-10 small seats inside)
Charm: 4 (the decorations and graffiti on the wall provides a lovely shoreditch atmosphere)
Overall: 4 
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And my favourite thing about Slate is it’s genius business strategy with card payments. YES, there is a 5 pound card minimum. BUT, you can buy a coffee for yourself in advance to make the card minimum. So last weekend, I paid for 2 coffees… and got to drink one of them today! I think it’s a brilliant coffee shop model and the names on the wall also add to it’s cozy atmosphere.
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Some Allpress coffee and chilled time to brainstorm on Sunday? YES PLEASE.

Pukka Detox Tea, Chill Music, and a Sketchbook are the ideal Saturday night.

Desk **Quick observation sketch of what my desk looked like at 21:46 last night.  On a side note, my website was having difficulty with the gallery portion. Luckily, my magical IT guy (cough cough my dad) was able to fix it! So although it hasn’t been updated with new artwork… at least the old stuff is still available to view. My personal favourite is the figure drawings and oil paintings. I miss life drawing and hope to pick it up again this semester. The University of London Union do classes on Wednesdays from 18:30 to 21:30, so I’m going to motivate myself to go after work! Until then… here’s the current stuff: Figure Drawings.  And some Oil Paintings while we’re at it!

Full-Time Working Gal … in a Media Agency.

Ahhh… the bliss of Sunday! After my first two weeks of work, I have re-found my love of weekend relaxation. DSCN4644

I’m currently employed by Starcom MediaVest Group – a media agency – as a graduate media trainee in their London office. The program is a 13 week rotation scheme in order to gain exposure to different aspects of the business! The basis of media agencies, although difficult to explain at times, is their position between brands and consumers. The agency acts as the liaison between their clients [ ex. CineWorld ] and media owners [ex. The Guardian ]. With the data-driven research and expert knowledge, media agencies solve business problems through marketing campaigns. 

As a media planner…. here are some of the typical questions you would have to ask/answer:

1. From all the data on consumer behaviours, what is the one simple, meaningful insight into your target audience?

2. How can you use different media channels [press, radio, TV, outdoor, digital…] to create one unified message for the consumer? What do you want your brand experience to be? 

3. How well is your campaign performing? Can you optimise the budget to maximise the return on investment?

4. How are you going to get the right message in front of the right people at the right time? 

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Thus far, media as a career path has only been positive! The industry is extremely young [ the average employee age is around 29 ] and very fast-paced [ with digital technology, the rate of change is faster than ever ]. The work is intellectually stimulating and heavily relies on communication and networking skills within the small world of brand managers and media owners. Despite being a niche speciality, there is plenty of opportunities for travel and career mobility. As an arts and humanities graduate, I was lost in the sea of Google search results which suggested I would never find a job. But they were wrong. I love my job. [ SMG has ‘hot desking’, running clubs during lunch, chalkboard walls, free cappuccinos, and hilarious brainstorming sessions.] At the moment, it’s not very well-paid, but hey, you gotta start somewhere! And in 5 years time, I’ll have the expertise, the salary, and the happiness. How about that? 

“Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.”

-Earl Nightingale

The advertising Job Hunt Continues.

2. Sell us one of the following: • A colander • A used match • A queue (300 words maximum)

Throwing a surprise birthday party for your girlfriend? Did you make a mess and need to get rid of your mum for a couple hours? Need to make grandma feel helpful?

No worries. Send them to buy some TQ branded item. TQ can guarantee that the designated person will wait in The Queue to purchase simple products. For the FIRST time ever, we sell time. You can gain a short break by purchasing a queue for loved ones. Or enemies. The choice is yours.

Queue begins here. 

I’m a Professional Now. Take my Card.

I'm a Professional Now. Take my Card.

Yesterday, I went to pick up my self-designed business cards. They match my resume! Click on the picture to see my super and a-bit-ridiculously-long CV.

One New Year’s Resolution already checked off! Only 13 more to go. To see the full list scroll down to previous posts in my blog. Oh… and Happy Sunday to you dear reader!