How To Build Word of Mouth in the Digital Age…by Jonah Berger (Stanford MBA Alumni and Wharton Professor)
Over the last 3 days, I read ‘Contagious’ – at 210 pages, it’s a quick and enjoyable read filled with great examples and easy to understand language. Berger focuses on his research on defining the six qualities of how products, services, and ideas spread through the human population. You can make content contagious by following these STEPPS:
S – Social Currency – people share to make themselves look cool.
T – Triggers – people share things that are top of mind and tip of tongue.
E – Emotion – not positive versus negative emotions, but the key is high arousal.
P – Public – if you can’t see it, you can’t share it.
P – Practical Value – Useful news.
S- Stories – like the Trojan Horse, wrap your product or service into a narrative.
It’s a great book for anyone in marketing, product, or business. I’d say a 3.7/5 read. And he mentions some pretty great YouTube videos (like the Parisian Love one I posted about) or this one about corn:
Now, I’m going to start a Bulgarian comedy called ‘ожених се за веганка’ (I married a vegan). And I’m going to read the book in a lovely coffee shop in Sofia called Chucky’s Coffee & Culture.
чао за сега!