TEDxBrighton

It’s always been my dream to speak at a TED conference. Second to that is actually getting to attend one… and this year, that dream came true at TEDxBrigton on October 28th 2016. The theme for this event was ‘We Can Be Heros’: a celebration of impact.

My top 2 talks were:

  1. Rory Sutherland – Rory is a change maker at Ogilvy. He gives fascinating talks on marketing, human psychology, and choice. This time he focused on the paradox of choice and wealth because we now live in an era where wealth doesn’t always come from having more products and services, but from having a better way to choose between different options. Read more about it here. 
  2. Sarah Giblin – Sarah was a commuter with a problem: with the backpack behind her, she constantly felt threatened by the people around her. After deliberating the design of backpacks, she realized… that maybe… just maybe, backpacks were designed the wrong way around! So, Sarah set out to design and manufacture a backpack that includes the zipper against the users back, rather than being exposed to the rest of the world. RIUT stands for Revolution In User-Thinking because she believes that as consumers, we all have the ability to solve the pain points we experience on a daily basis.

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Other interesting speakers that grabbed my attention:

  1. Beau Jessup – a 17-year old British Girl that has named over 250,000 Chinese Babies through her ‘Special Name’ website.
  2. Dave Perrins – A man who saw felt males were not properly trained to become fathers, so he created ‘The Dad Course’ (a relaxed environment meet-up to help first-time dads prepare for fatherhood and become more engaged, more confident and healthier fathers.
  3. Cat Fletcher – Cat gained national recognition when she sourced the materials for the University of Brighton’s award-winning Waste House, a two-story building constructed almost entirely of re-used waste materials.

Everything was Mobile. Now, Everything is Start-ups.

One of my first public industry talks – so please be nice! It was extremely nerve-wrecking, but it was exciting at the same time. I love public speaking and hope to continue improving this skill….

The overall session was about mobile, but I chose to compare the rate of adoption for mobile to the rate of adoption for start-ups in B2B environment. The overarching umbrella was around ‘innovation’ and the tipping point at which it diffuses into the masses. (and how brands + agencies approach working in mobile and with start-ups because of those laws of diffusion).

Feedback always welcome.

 

Pinterest – putting the PIN in social media and pretty pictures.

I recently started a Pinterest account:

http://www.pinterest.com/violetaitodorov/

It’s such a cool concept… almost like a more efficient version of StumbleUpon and Tumblr. I love the layout that lets you group “pins” into a different “boards”. There is so much vocabulary around social media, and here I am … a young 21 year old … learning a new language again. How many times can the Internet change formats and words?

With the rise of SnapChat, Instagram, and Pinterest… I think it’s clear that our society is becoming more and more focused on quick information relayed through pictures. The same goes for Tindr and Twitter (which limits your characters per tweet). It’s no longer about getting your message across, now it’s about being a pretty picture with short, punchy text. I still like reading long copy, and maybe someday that will come back; but for now, filtered pictures dominate our consumption of media.