My love of food as demonstrated by a GIF #poundcake #theimagemoves #gif #foodaddict #sweets

My love of food as demonstrated by a GIF #poundcake #toppings #itmoves #gif #foodaddict #sweets

What is it about food that invites us to photograph it with cool angles and lighting? Surveying Instagram and Pinterest demonstrates this rise of food photography by average people. Would baristas even create little foam hearts in your soy latte if there was no chance it would end up on the newsfeed of a social media site? I’m not sure if it’s for the better or worse that our society is becoming obsessed with ‘pretty hipster food’. All these pictures of delicious looking food (ex. chickpea avocado burger with blue cheese dressing) does not mean that I’m actually eating these cool foods. There might be a recipe attached, but let’s be honest? How many of those Pinterest pins turned into a Friday afternoon of cooking? My pinning of vegan food has not directly led to more vegan cupcakes in my apartment. Nevertheless, I feel more artsy and creative with my food habits …

Also, how cool are gifs? I’m a huge fan! (pst….. it’s like a little animated film of sequential images)

Madagascar Chocolate. 100% African.

Madagascar Chocolate. 100% African.

There I was… standing a couple seconds away from the cash registers at Whole Foods Market in Piccadilly Circus, London. And the packaging design of Madecasse caught my attention. I thought, this chocolate managed to hold my attention for more than two seconds and it intrigued me, so I went ahead and bought two chocolate bars.

1. Sea Salt & Nibs: 63% Dark Chocolate, Cocoa Nibs & a touch of salt (Fruity notes with a savoury crunch)
2. 80% Cocoa: Heirloom Madagascar Cocoa (Bold flavour with a smooth finish)

And my oh my was the chocolate delicious. I’m glad I picked up it up in that ‘blink‘ second of a decision. And then I did more research on the company to find it’s purpose and manifesto of bean to bar – the goal to harvest the beans and make the chocolate in Africa in order to invest in the local economic structure. Corporately responsible and beautifully packaged… its a win-win situation in terms of marketing strategy.

Read more about it on their website.