I’ve had my black americano and am now ready to do some work on our team’s global strategy.
Also, someone at work showed me this cool TED video:
Enjoy your Saturday. X
I’ve had my black americano and am now ready to do some work on our team’s global strategy.
Also, someone at work showed me this cool TED video:
Enjoy your Saturday. X
I went to see The Imitation Game with Benedict Cumberbatch at the Empire cinema yesterday. As a media gal, I arrived early to watch the pre-roll adverts that are put on by Pearl & Dean (cinema advertiser).
My favourite was, but of course, the Chanel No. 5 Ad with the beautiful Gisele Bündchen. I love the marketing strategy of positioning Chanel No. 5 ads as ‘films’ and thus, correctly placing them on the big screen before a movie. The films, as with the brand, are always decedent, glamorous, and classy and they offer a beginning, middle, and end to the story. All I have to say is… these 3 minutes are filled with the perfect combination of sultry, yet elegant shots to create the perfect cinematography for the brand image of Chanel.
Some quotes by Mademoiselle Chanel: