NextTECHnow Expansion

There are some exciting times ahead for NexTECHnow – the start-up outreach program for Publicis Media. We’ve been a global capability (Business Transformation) since the summer, and the past 2 weeks have shown us continuing to go through hyper growth. This means growing laterally – across the Publicis media brands such as Zenith, Optimedia Blue 449, Starcom – and globally – across new countries. We even have a new logo and website. (Yes, for those of you keeping track… this is our third logo iteration).

http://nexttechnow.net 

On the 3rd of November, NextTECHnow launched in Singapore:

And today – the 10th of November – we officially launched NextTECHnow @Zenith here in the UK.

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Everything was Mobile. Now, Everything is Start-ups.

One of my first public industry talks – so please be nice! It was extremely nerve-wrecking, but it was exciting at the same time. I love public speaking and hope to continue improving this skill….

The overall session was about mobile, but I chose to compare the rate of adoption for mobile to the rate of adoption for start-ups in B2B environment. The overarching umbrella was around ‘innovation’ and the tipping point at which it diffuses into the masses. (and how brands + agencies approach working in mobile and with start-ups because of those laws of diffusion).

Feedback always welcome.