Everything was Mobile. Now, Everything is Start-ups.

One of my first public industry talks – so please be nice! It was extremely nerve-wrecking, but it was exciting at the same time. I love public speaking and hope to continue improving this skill….

The overall session was about mobile, but I chose to compare the rate of adoption for mobile to the rate of adoption for start-ups in B2B environment. The overarching umbrella was around ‘innovation’ and the tipping point at which it diffuses into the masses. (and how brands + agencies approach working in mobile and with start-ups because of those laws of diffusion).

Feedback always welcome.

 

Today’s agenda: Coconut Pancakes and the Start-up community

If there are two things I like more than anything else: it’s breakfast and lists.

Today’s breakfast: Coconut Pancakes. Recipe here. 

Coconut Pancakes

Today’s list: 10 things I’ve learned from working with start-ups

  1. Start-ups exist in a COMMUNITY and the more you participate, the easier it gets to network and meet others in this community.
  2. Authenticity is needed for ‘commercially-minded corporates’ to successfully enter this sector
  3. An idea is worth nothing, but a company with actual products, strategy, and a team is worth something (potentially).
  4. The definition of a ‘start-up’ is impossible to pinpoint. And that’s never going to change.
  5. Corporates and start-ups are not enemies; they just don’t know how to speak to each other. It’s a classic lost-in-translation situation.
  6. Money is not the issue; execution of ideas and scaling up past ‘shiny new start-up’ is a problem.
  7. It’s a numbers game – the number of start-ups, investors, mentors, accelerators, brands, clients, etc.
  8. There are two types of people in this world: entrepreneurs and curious observer. Having or not having a start-up is NOT the defining characteristic. It comes down to personality – there are people who build and people who support.
  9. There are a lot of bad ideas, confused business plans, and inapplicable pieces of tech that have hundreds of thousands of pounds in investment funding. Again, how much money you’ve raised is secondary to the monetization strategy.
  10. Both breakfast and the start-up community involve a lot of coffee.

Samedi matin à la start-up.