TEDxBrighton

It’s always been my dream to speak at a TED conference. Second to that is actually getting to attend one… and this year, that dream came true at TEDxBrigton on October 28th 2016. The theme for this event was ‘We Can Be Heros’: a celebration of impact.

My top 2 talks were:

  1. Rory Sutherland – Rory is a change maker at Ogilvy. He gives fascinating talks on marketing, human psychology, and choice. This time he focused on the paradox of choice and wealth because we now live in an era where wealth doesn’t always come from having more products and services, but from having a better way to choose between different options. Read more about it here. 
  2. Sarah Giblin – Sarah was a commuter with a problem: with the backpack behind her, she constantly felt threatened by the people around her. After deliberating the design of backpacks, she realized… that maybe… just maybe, backpacks were designed the wrong way around! So, Sarah set out to design and manufacture a backpack that includes the zipper against the users back, rather than being exposed to the rest of the world. RIUT stands for Revolution In User-Thinking because she believes that as consumers, we all have the ability to solve the pain points we experience on a daily basis.

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Other interesting speakers that grabbed my attention:

  1. Beau Jessup – a 17-year old British Girl that has named over 250,000 Chinese Babies through her ‘Special Name’ website.
  2. Dave Perrins – A man who saw felt males were not properly trained to become fathers, so he created ‘The Dad Course’ (a relaxed environment meet-up to help first-time dads prepare for fatherhood and become more engaged, more confident and healthier fathers.
  3. Cat Fletcher – Cat gained national recognition when she sourced the materials for the University of Brighton’s award-winning Waste House, a two-story building constructed almost entirely of re-used waste materials.

FEMALES: Let’s unite in our search for Moderate Drinkers

I love this new ad from Heineken:

It’s so much more than just a CSR campaign (Corporate Social Responsibility). It’s based on a real insight that women ACTUALLY want to interact with men who know their limits. I think it’s funny, well shot and extremely engaging. A moderate drinking campaign in the alcohol category that is executed correctly. And it makes me proud to be working with them on their communication and marketing strategy.

In search of creativity… where is it found? #art #sketchbook #artwork #notes #creative

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Here are some of my artistic beliefs:

1. Creating rules, limitations, or specific projects can spark creative genius.

2. Fine art is not the only type of “ART.” A sketchbook should also contain notes, shopping lists, observations, and current worries.

3. An artist does not have ‘talent’ but the courage to try and the willingness to learn.

4. Art is a continual practice. And yes, you can lose it.

5. Create art for yourself, but aim to inspire others by boldly sharing your ideas and work.

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I have recently started a new blog. It will probably fail… but that’s not going to stop me from trying. In fact, I promise to dye my hair bright pink if I ever reach over 1,000 Twitter followers or 1,000 Facebook likes. [Not sure it would be easy with my dark brown lion’s mane…] But there it is. I said it.

So…. start liking, commenting, following, and retweeting. My hope is that my Naïsbook Project will inspire you to be more creative and call yourself an ‘artist.’ You can read about the purpose and name of the project HERE. Or like my Facebook page solely because you want one more pink haired person in this world, I would be alright with that as well.

WordPress: Naisbook Project

Facebook: Naïsbook Project

Twitter: @naisbookproject

Instagram: naisbookproject

Short Film: Naïsbook

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My love of food as demonstrated by a GIF #poundcake #theimagemoves #gif #foodaddict #sweets

My love of food as demonstrated by a GIF #poundcake #toppings #itmoves #gif #foodaddict #sweets

What is it about food that invites us to photograph it with cool angles and lighting? Surveying Instagram and Pinterest demonstrates this rise of food photography by average people. Would baristas even create little foam hearts in your soy latte if there was no chance it would end up on the newsfeed of a social media site? I’m not sure if it’s for the better or worse that our society is becoming obsessed with ‘pretty hipster food’. All these pictures of delicious looking food (ex. chickpea avocado burger with blue cheese dressing) does not mean that I’m actually eating these cool foods. There might be a recipe attached, but let’s be honest? How many of those Pinterest pins turned into a Friday afternoon of cooking? My pinning of vegan food has not directly led to more vegan cupcakes in my apartment. Nevertheless, I feel more artsy and creative with my food habits …

Also, how cool are gifs? I’m a huge fan! (pst….. it’s like a little animated film of sequential images)

Pinterest – putting the PIN in social media and pretty pictures.

I recently started a Pinterest account:

http://www.pinterest.com/violetaitodorov/

It’s such a cool concept… almost like a more efficient version of StumbleUpon and Tumblr. I love the layout that lets you group “pins” into a different “boards”. There is so much vocabulary around social media, and here I am … a young 21 year old … learning a new language again. How many times can the Internet change formats and words?

With the rise of SnapChat, Instagram, and Pinterest… I think it’s clear that our society is becoming more and more focused on quick information relayed through pictures. The same goes for Tindr and Twitter (which limits your characters per tweet). It’s no longer about getting your message across, now it’s about being a pretty picture with short, punchy text. I still like reading long copy, and maybe someday that will come back; but for now, filtered pictures dominate our consumption of media.