BBC Olympic Coverage – Day One at Sochi 2014

Well, it’s the end of the first day of Olympic Coverage. If you’re in the US, you can watch it online through NBC. Or if you’re in England, through BBC sports. Unfortunately, the live online feed only works in their respective countries. So the distribution rights are exclusive to each country. It’s only day one of the Winter Olympics, there’s still plenty of time to figure out how to watch the Olympics online! Tonight my sister and I were real-time messaging while watching the couples figure skating freestyle event – her in America and me in London.

It’s amazing how well the athletes perform on the international stage. I cheer, cry, scream, and hope for Team Bulgaria and Team USA. But at the end of the day, I love the Olympics and all the nationalities. International events like the Olympics can bring together the population of the worlds – especially with the aid of social media. It allows people to connect by talking about the same thing at the same time, which believe it or not doesn’t happen a lot. It’s the same principle with the American Superbowl in the US; love it or hate it, the Superbowl connects people in live-time, an impressive feat on a national scale.

As this BBC advert points out, the Olympics raise the hopes and spirits of every nation through the display of perseverance of the human spirit and body. Also, can we please talk about the Snowboarding’s Slopestyle? Making its Olympic debut … these athletes appear to be having such a fun time.  I enjoyed watching Sage Kotsenburg casually win the first Olympic gold and then tweet about it!  And shout out to Norway, congratulations for getting the most metals after the first day!

Thank you, Ludovico Einaudi. @Sochi2014 @ProcterGamble @Thankyoumom #advertising

Yet another uplifting P&G ad within the Thank You, Mom campaign which has been running for a couple Olympic Games. This one is part of the lead up to the 2014 Sochi games to open Friday, February 7th. This ad was released a month in advance and builds anticipation to the Winter Games this year. I have already posted about the ‘Thank You, Mom’ campaign as one of my favourite campaign ideas of all times, but I just had to post this advert because it also uses my favourite contemporary composer – Ludovico Einaudi. This man is a genius. As are the Olympic athletes and the communities that support them to greatness. There is something so hopeful in this advert…. Toto, I have a feeling we’re not in Kansas anymore, we’re in Sochi. Bring on the cold, our athletes and moms can take it!


1. One of my all-time favourite communication campaigns does it again. Procter and Gamble released another “Thank You Mom” video. Watch Here. 

2. I am so excited for the Sochi 2014 Olympic Winter Games. I love seeing the world get together to celebrate human triumphs.

3. It’s not Mother’s Day, but be sure to let your mom know how much she means to you. Always remember… “Please and Thank You.”

Violeta Todorova proud sponsor of the Olympic Games.