My MBA Word Map. And some ‘Design’ Thoughts.

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As I research further and further into my future career aspirations and possibilities, I’ve realised how important the element of ‘design’ is to me. As a teenager, I attended a visual arts conservatory: I spent hours animating by hand, arguing over fonts, and painting oil landscapes. More than merely a hobby, art has impacted the way I understand the world. I’m a visual and tactile person who still needs to draw diagrams, flowcharts, and word maps to process complex concepts. As above, I still spend endless hours in coffee shops, allowing the caffeine to flow through my pen to form arrows, circles, and spider webs. As Han Hoffman says, “Design is the intermediary between information and understanding.”

Through my MBA research, I’ve  discovered design consulting firms that advocate ‘Design Thinking’ around innovation and business – that perfectly aligns with my creative soul:

  1. IDEO 
  2. DOBLIN 
  3. FROG DESIGN

From Doblin, I love their  Ten Types of Innovation framework – which provide a way to identify new opportunities beyond products and develop viable innovations.

Creative Confidence by IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley is DEFINELY being added to my ‘need to read’ bookshelf!

 

“All happiness depends on a leisurely breakfast” – John Gunther

I’m obsessed with Pinterest… planning the ambiance of my future apartment became so much easier.

If you’d like to check it out: CLICK HERE.

Are you a Diagonal Thinker?

The Diagonal Thinking Self-assessment is an online tool, designed to aid recruitment into the advertising and communication industries. It tests the hypothesis that the most successful individuals working in the business are both Linear and Lateral Thinkers – they think ‘diagonally’. The test is associated with the IPA – Institute of Practitioners in Advertising (primarily in the UK). You can try out the test as well at: http://www.diagonalthinking.co.uk. It takes under 2-hours and hopefully won’t rattle your head too  much. I took it today and was diagnosed as a Diagonal Thinker… GASP! I am now on my way to more graduate schemes and positions in the marketing and advertising field. The adventure in applying continues… To infinite and beyond! If you’re a potential employer…. click to see the results from my Diagonal Thinking Test. (You can also click on the link if your name is Sally and you’re curious.)