Full-Time Working Gal … in a Media Agency.

Ahhh… the bliss of Sunday! After my first two weeks of work, I have re-found my love of weekend relaxation. DSCN4644

I’m currently employed by Starcom MediaVest Group – a media agency – as a graduate media trainee in their London office. The program is a 13 week rotation scheme in order to gain exposure to different aspects of the business! The basis of media agencies, although difficult to explain at times, is their position between brands and consumers. The agency acts as the liaison between their clients [ ex. CineWorld ] and media owners [ex. The Guardian ]. With the data-driven research and expert knowledge, media agencies solve business problems through marketing campaigns. 

As a media planner…. here are some of the typical questions you would have to ask/answer:

1. From all the data on consumer behaviours, what is the one simple, meaningful insight into your target audience?

2. How can you use different media channels [press, radio, TV, outdoor, digital…] to create one unified message for the consumer? What do you want your brand experience to be? 

3. How well is your campaign performing? Can you optimise the budget to maximise the return on investment?

4. How are you going to get the right message in front of the right people at the right time? 

Starcom-MediaVest

Thus far, media as a career path has only been positive! The industry is extremely young [ the average employee age is around 29 ] and very fast-paced [ with digital technology, the rate of change is faster than ever ]. The work is intellectually stimulating and heavily relies on communication and networking skills within the small world of brand managers and media owners. Despite being a niche speciality, there is plenty of opportunities for travel and career mobility. As an arts and humanities graduate, I was lost in the sea of Google search results which suggested I would never find a job. But they were wrong. I love my job. [ SMG has ‘hot desking’, running clubs during lunch, chalkboard walls, free cappuccinos, and hilarious brainstorming sessions.] At the moment, it’s not very well-paid, but hey, you gotta start somewhere! And in 5 years time, I’ll have the expertise, the salary, and the happiness. How about that? 

“Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.”

-Earl Nightingale

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What Do I Love More Than Anything Else?

What Do I Love More Than Anything Else?

Search Engines. Happy Valentines Day.

“Hatred paralyses life; Love releases it.
Hatred confuses life; Love harmonises it.
Hatred darkens life; Love illuminates it.”
– Martin Luther King, Jr.

“People are illogical, unreasonable, and self-centred. Love them anyway.”
-Kent M. Keith

“Sometimes it’s a form of love just to talk to somebody that you have nothing in common with and still be fascinated by their presence.”
-David Byrne

Independent Coffee Shops – visualised by the London Tube Map

Independent Coffee Shops - visualised by the London Tube Map

Well, besides the fact that the TFL is having disruptions due to the London Tube Strike… this is a lovely graphic that showcases all the best independent coffee shops. For those that feel a little bit more spicy than a Costa, Nero, or Starbucks. There’s something about the independents that is fabulous. The inconsistent tables, the local waiters, and the foam hearts on your coffee. I’ve been to at least 10 of these coffee shops, but my all around favourite is The Oval Lounge… Why you might ask? Because I lived around the corner from the cafe on Palfrey Place. That independent coffee shop has sentimental value: I would pass it on my way to school, my flatmates and I would have sunday brunch, and they had Eggs Florentine for a Tuesday afternoon work session on one of their wooden tables.

It’s create to explore the city and look for coffee shops, but ultimately, it’s the ones nearest to you that make the biggest impact. They have convenience, consistency, sentimental value, and a “this is mine” feeling. Those small coffee shops that only fit the locals may not be a part of multi-national corporations that are changing the global business landscape, but the small ones change my Sundays and Tuesdays. Make no mistake, the local business make a BIG difference in people’s day to day life. And I for one, thank them… especially for the foam hearts.

Job Search… hire me?

Here are ten fun facts about me.

One, I drink way too much green tea.

Two and three, I compete in Ballroom and Latin Dance.

Four, I’ve never been to the South of France.

Five, at least 100 people have asked for my autograph

And Buster Keaton can always make me laugh.

Seven, I ran a marathon when I was thirteen.

Senior year, I was crowned the prom queen.

Nine, I use to be extremely shy

Ten, last year I went tanning in Dubai.

One of these is not really true,

I’ll tell which at the interview. 

Please allow me to introduce myself…

 

I like the colour red – not excessively, but more than other colours – and it shows. It’s on my CV, cover letter, website (www.villyfriends.com), blog and iPhone cover. You will most likely spot me, sitting at a coffee shop, with my dark red blazer and my bright red handbag. My friends have nicknamed it “the power bag”: the source of my “awesome” organisational and communications skills. I simply open the zipper and pull out my laptop, confidence, and skillset because seemingly, I am as strong as the cherry tomato red. Plus, it appears that the colour has no boundary or language barrier. Whether I’m studying in London or Paris or working in California or Bulgaria, the colour comes to my rescue as I reach for my favourite burgundy lipstick. It speaks my confidence and personality even before I utter a word. Everyone has a personal brand that is on display – from the confidence in their shoulders to the colour of their shoes. But I always wonder, whether others are like me, always conscious of their personal statement. Whether they read Dale Carnegie’s book on how to influence people. Or whether they watch documentaries on Christian Louboutin’s use of red for design consistency and psychological persuasion. You see, it’s not a coincidence that others view me as ‘artistic’ and ‘professional’ – it’s the cherry-coloured power bag that took me forty-two days to find. Through visual consistency, my personal taste was able to harness the power of a colour to create an association with my name – Violeta Todorova. I am courageous, I am passionate, I am internationally recognized – I am the colour red.