If you could witness any one event from history, which would it be, and why?

If I could witness one event, it would be the most creative lunch in history. In the summer of 1994, the key Pixar creatives (including John Lasseter, Andrew Stanton and Pete Docter) had lunch in the Hidden City Café and brainstormed ideas for new films. That one lunch sparked the stories that would eventually become the following films: A Bug’s Life, Monsters Inc, Finding Nemo and WALL-EThose four films would eventually earn over one billion dollars of revenue, and it all started with a friendly conversation over French fries. I would choose this specific event because it has an element of myth and an element of inspiration. The story has become a part of the animation legend and a cornerstone moment in Pixar’s history.  True, it might not be as epic as Martin Luther King Jr’s “I Have a Dream“ speech or the Battle of Waterloo, but it has importance to me personally. And I think there’s a lot to learn about life, storytelling, and business from that one legendary lunch.

And the story was even featured in the teaser trailer for Andrew Stanton‘s WALL-E as a form of marketing. Check it out!

The advertising Job Hunt Continues.

2. Sell us one of the following: • A colander • A used match • A queue (300 words maximum)

Throwing a surprise birthday party for your girlfriend? Did you make a mess and need to get rid of your mum for a couple hours? Need to make grandma feel helpful?

No worries. Send them to buy some TQ branded item. TQ can guarantee that the designated person will wait in The Queue to purchase simple products. For the FIRST time ever, we sell time. You can gain a short break by purchasing a queue for loved ones. Or enemies. The choice is yours.

Queue begins here. 

What is it about advertising that fascinates people so much?

Firstly, advertising is innovative; it adapts to new technology faster than television or cinema since advertising is always looking to grab the public’s attention. For example, PIXAR was creating 3D animated commercials before the company set off to make the first feature-length film.

Secondly, the industry itself is trendy. For example, Mad Men has glamourized the advertising agency’s work of the 50s with its pictorial images and Don Draper. Plus, certain advertisements utilise famous celebrities; and thus, they draws on society’s enthralment of fame. And after all, adverting is the business of selling, so agencies also sell the business itself – perpetuating the idea of advertising as fascinating and innovative.

Thirdly, advertising taps into our fascination with ourselves to understand why and how we are influenced. For example, why certain taglines or jingles become viral in a certain culture? As an industry, advertising aims to identify human and social needs and find a way to satisfy them in a profitable way for a brand. Thus, from a sociological point of view, advertisements can reflect us back onto ourselves in a more stylish and sleek way.