Today’s agenda: Coconut Pancakes and the Start-up community

If there are two things I like more than anything else: it’s breakfast and lists.

Today’s breakfast: Coconut Pancakes. Recipe here. 

Coconut Pancakes

Today’s list: 10 things I’ve learned from working with start-ups

  1. Start-ups exist in a COMMUNITY and the more you participate, the easier it gets to network and meet others in this community.
  2. Authenticity is needed for ‘commercially-minded corporates’ to successfully enter this sector
  3. An idea is worth nothing, but a company with actual products, strategy, and a team is worth something (potentially).
  4. The definition of a ‘start-up’ is impossible to pinpoint. And that’s never going to change.
  5. Corporates and start-ups are not enemies; they just don’t know how to speak to each other. It’s a classic lost-in-translation situation.
  6. Money is not the issue; execution of ideas and scaling up past ‘shiny new start-up’ is a problem.
  7. It’s a numbers game – the number of start-ups, investors, mentors, accelerators, brands, clients, etc.
  8. There are two types of people in this world: entrepreneurs and curious observer. Having or not having a start-up is NOT the defining characteristic. It comes down to personality – there are people who build and people who support.
  9. There are a lot of bad ideas, confused business plans, and inapplicable pieces of tech that have hundreds of thousands of pounds in investment funding. Again, how much money you’ve raised is secondary to the monetization strategy.
  10. Both breakfast and the start-up community involve a lot of coffee.

Samedi matin à la start-up.

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My latest BRUNCH adventures in London.

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Forge & Co. 

http://www.forgeandco.co.uk

Address: 154-158 Shoreditch High Street, London E1 6HU

What I ordered: Eggs florentine, americano, and immune boost smoothie 

Best Part: If you buy a glass of Prosecco at 10 and receive free re-fills throughout your Saturday Brunch. The atmosphere is the perfect mix of classy and chilled.

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At home

Lemon & blueberry buttermilk pancakes with french press coffee w/soy milk

Recipe: http://southernfood.about.com/od/pancakesandwaffles/r/bl80613j.htm

Best Part: You get to stay in your pjs, perfect your cooking skills, and relax with your flatmates in that lazy Sunday fashion. 

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Duck & Waffle 

http://duckandwaffle.com

Address: 110 Bishopsgate, London EC2N 4AY

What I ordered: Duck egg en cocotte and filter coffee

Best Part: The view above London from the 40th floor, especially if you go in the early morning and see the sun rise. Weekend reservations are impossible to get, so I would recommend booking for an earlier time before work (6:30-7 AM reservation). 

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Nama Food

http://namafoods.com

Address: 110 Talbot Road, London W11 1JR

What I ordered: Lasagne Verdure and espresso with coconut milk

Best Part: If you’re feeling experimental and want to try something new, then vegan is the latest trend. Don’t confuse veganism as being the ‘healthiest’ or most ‘delicious’ option; however, it is definitely something to spice up a typical Saturday.

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Nordic Bakery

http://www.nordicbakery.com

Address: Multiple Locations in London

What I ordered: Filter coffee, egg & herring dark rye sandwhich and half a cinnamon bun

Best Part: The dark bread is great to purchase and take home as your weekly supply of delicious healthy bread. 

Improvising a mix between recipes: Snickerdoodles + Almond Butter Spice.

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Some things I learned tonight:

1. There is nothing better than the smell of vanilla extract. 

2. Don’t be afraid to improvise with baking, it is just cookies after all. And I’m pretty sure I just discovered a new secret ingredient to making cookies light and fluffy… (it’s adding a tablespoon of yogurt!)   

3. Cautiously move forward and taste test along the way to help make the final product better.

4. My oven doesn’t work properly with the heat settings.

5. When the recipe says only make the dough balls 1 inch wide because they will expand…. trust the recipe and don’t make them larger.

6. Julia Child was right: “With enough butter, anything is good.”

7. Raw cookie dough batter is 100% better than the final baked version.

8. Loud pop music helps the dough and energy of the room rise.

9. If you’re wearing glasses … keep your face away from the oven door when you first open it.

10. Put the dough in the fridge to chill in between cooking separate batches.

The two recipes I referenced to create my own:

1. Snickerdoodles

2. Almond Spice Cookies

Happy Monday! And get creatively baking! 

Sunday mornings were made for Pumpkin Buttermilk Pancakes.

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Good Mornin’!

This fine Sunday morning, my flatmates and I made Pumpkin Buttermilk Pancakes. This deviates from my typical health-conscious food selection, but it was absolutely indulgently delicious. My inhibitions melted away as I watched the fluffy dough soak up the butter and maple syrup toppings. And the one thing that made it better was the french-pressed black coffee on the side and the breakfast chit-chat between flatmates. There was something so idyllic about watching the steam from my coffee mug, noticing the light gently come through our window, and listening to the calm of Shoreditch on a Sunday.

I may have said this before, but I’ll say it again… I absolutely love breakfast. It can be quite divided between people who adamantly believe in it and those that don’t bother eating in the morning. But for me, the act of waking up is so much more enjoyable when I look forward to not only food, but also the act of eating. Too many people consume, without actually eating. Especially at breakfast (when you’re on the go and already late for work), but you must not let the rush of life take away from the simple joy of food in the morning. 

While it’s true that a typical morning during the work week is quite different from a typical weekend morning, both can be relaxing and invigorating. During the week, I enjoy waking up before anyone else so as to soak up the empty spaces of the flat. And during the weekend, I enjoy waiting around the kitchen to have countertop conversations about the silliest and randomest of things. Either way, breakfast sets the tone for the rest of the day and thus, it should not be treated lightly. My advice to you: invest time and effort into breakfast… it could change your life. 

My flatmate found the instructions and ingredients on this BLOG…read the recipe here. You too can make some!

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“All happiness depends on a leisurely breakfast.” – John Gunther

“Breakfast is a peaceful moment for me, so I never have the radio on, no music, no noise around. The only noise that is permitted is people’s voices. It’s a way for me to wake up without too much of a high speed feeling. – Christian Louboutin

“I like to use ‘I Can’t Believe it’s Not Butter’ on my toast in the morning, because sometimes when I eat breakfast, I like to be incredulous. How was breakfast? Unbelievable.” – Demetri Martin

“Brunch, for me, is an extended breakfast that should be enjoyed whenever you have time properly to engage in cooking and eating.” – Yotam Ottelenghi

My love of food as demonstrated by a GIF #poundcake #theimagemoves #gif #foodaddict #sweets

My love of food as demonstrated by a GIF #poundcake #toppings #itmoves #gif #foodaddict #sweets

What is it about food that invites us to photograph it with cool angles and lighting? Surveying Instagram and Pinterest demonstrates this rise of food photography by average people. Would baristas even create little foam hearts in your soy latte if there was no chance it would end up on the newsfeed of a social media site? I’m not sure if it’s for the better or worse that our society is becoming obsessed with ‘pretty hipster food’. All these pictures of delicious looking food (ex. chickpea avocado burger with blue cheese dressing) does not mean that I’m actually eating these cool foods. There might be a recipe attached, but let’s be honest? How many of those Pinterest pins turned into a Friday afternoon of cooking? My pinning of vegan food has not directly led to more vegan cupcakes in my apartment. Nevertheless, I feel more artsy and creative with my food habits …

Also, how cool are gifs? I’m a huge fan! (pst….. it’s like a little animated film of sequential images)

To-To-Tofu.

To-To-Tofu.

Over the years, tofu has gotten a bad reputation of being only for vegetarians, tasting bland, and being unpleasantly chewy. There are too many loud voices against tofu, and not enough proponents willing to clear the bad reputation. I believe the product itself is not the problem; tofu just needs a new marketing strategy. You can do pretty much anything to tofu: grill it, poach it, scramble it, stir-fry it, simmer it in a curry, or make it into burgers. When prepared properly, tofu can be a wonderful addition to any dish. Plus, it has high protein content that adds health benefits to all. The bad reputation comes from unawareness and apprehension to explore tofu as an ingredient in meals; thus, we need to start a conversation in order to re-brand tofu. Help end the pre-determined discrimination against tofu by giving it another proper taste before completely writing it off.

Paris me manque déjà – particulièrement la cuisine française.

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C’est moins d’un mois que j’ai quitté Paris. Et bon, la ville me manque! Et tout les petites choses quotidiennes, comme la boulangerie ou la fromagerie. Mais il est normal de vouloir toujours ce qu’on n’a pas. À bientot Paris, et bonjour Londres (bière, des saucisses, des œufs et Marmite).