Les Lignes d’aujourd’hui

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“Faites des lignes. Faites beaucoup de lignes.” 

Jean-Auguste-Dominique Ingres (French Neoclassical painter, 1780-1867)

…Draw lines. Draw a lot of lines.

Cherry Yogurt ice-cream at 7AM creates instant happiness @DuckandWaffle

One of my favourite things to do in London is have breakfast at Duck & Waffle.

Duck And Waffle

It’s a treat filled with excellent caffeine, interesting menu offers, and a view of the whole city. As the sun hits the Gherkin’s glass exterior, the waiter brings my flatmate’s poached eggs on ox cheek. It’s moments like these that  make me instantaneously happy and grateful for the life I’ve built as an expatriate in the United Kingdom. Sandwiched between an Italian-Swiss film buff and British northerner, I think back to the day my parents left me at LAX with two suitcases. And now I have a full time job, apartment, and network of life-long friends around the world. Ultimately, you live the life you create and I choose to create little happiness every day (always start with breakfast, and don’t let anyone tell you otherwise).

One of my favourite quotes:

“I always wonder why birds choose to stay in the same place when they can fly anywhere on the earth, then I ask myself the same question.”

– Harun Yahya

I had the English Cherry Waffles (cherry & yoghurt ice cream, white chocolate crumble). Here’s the full breakfast menu. 

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Address: The Heron Tower, 110 Bishopsgate, London EC2N 4AY

Open 24 Hours

Make a reservation on OpenTable or by calling 020 3640 7310. Weekend reservations fill up far in advance for their brunch menu. So if you can manage to get up early in the mornings, I would recommend going at 7AM! I love going before work as a little treat thats woven into my ordinary regime.

Happy Sunday.

CHANEL No. 5 Film #theonethatiwant

I went to see The Imitation Game with Benedict Cumberbatch at the Empire cinema yesterday. As a media gal, I arrived early to watch the pre-roll adverts that are put on by Pearl & Dean (cinema advertiser).

My favourite was, but of course, the Chanel No. 5 Ad with the beautiful Gisele Bündchen. I love the marketing strategy of positioning Chanel No. 5 ads as ‘films’ and thus, correctly placing them on the big screen before a movie. The films, as with the brand, are always decedent, glamorous, and classy and they offer a beginning, middle, and end to the story. All I have to say is… these 3 minutes are filled with the perfect combination of sultry, yet elegant shots to create the perfect cinematography for the brand image of Chanel.

Some quotes by Mademoiselle Chanel: 

  • “Fashion passes, style remains.” 
  • “‘Where should one use perfume?’ a young woman asked. ‘Wherever one wants to be kissed,’ I said.”
  • “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

An Adventurous Line + Free Figure Drawing Classes Info (London)

Happy Tuesday!

Firstly I thought I’d share a little video from the director/animator KAZUHIKO OKUSHITA:

It’s an animation using the simplicity of a red line to create contour figures and shapes. The film has excellent fluidity, movement, and visual design… it’s definitely one of my favourite independent short animations! It reminds me of one of my favourite quotes:

“A line is a dot that went for a walk.” – Paul Klee

Secondly, I went to a figure drawing class tonight at the Vintage Emporium and Tea Rooms (14 Bacon Street, London, E1 6LF). The nude figure drawing classes are free and held every Tuesday from 7 – 9 PM. Absolutely not my best work, but I’m slowly getting back into the techniques! Here are some examples to hopefully inspire you to go to your local life drawing classes:

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Full-Time Working Gal … in a Media Agency.

Ahhh… the bliss of Sunday! After my first two weeks of work, I have re-found my love of weekend relaxation. DSCN4644

I’m currently employed by Starcom MediaVest Group – a media agency – as a graduate media trainee in their London office. The program is a 13 week rotation scheme in order to gain exposure to different aspects of the business! The basis of media agencies, although difficult to explain at times, is their position between brands and consumers. The agency acts as the liaison between their clients [ ex. CineWorld ] and media owners [ex. The Guardian ]. With the data-driven research and expert knowledge, media agencies solve business problems through marketing campaigns. 

As a media planner…. here are some of the typical questions you would have to ask/answer:

1. From all the data on consumer behaviours, what is the one simple, meaningful insight into your target audience?

2. How can you use different media channels [press, radio, TV, outdoor, digital…] to create one unified message for the consumer? What do you want your brand experience to be? 

3. How well is your campaign performing? Can you optimise the budget to maximise the return on investment?

4. How are you going to get the right message in front of the right people at the right time? 

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Thus far, media as a career path has only been positive! The industry is extremely young [ the average employee age is around 29 ] and very fast-paced [ with digital technology, the rate of change is faster than ever ]. The work is intellectually stimulating and heavily relies on communication and networking skills within the small world of brand managers and media owners. Despite being a niche speciality, there is plenty of opportunities for travel and career mobility. As an arts and humanities graduate, I was lost in the sea of Google search results which suggested I would never find a job. But they were wrong. I love my job. [ SMG has ‘hot desking’, running clubs during lunch, chalkboard walls, free cappuccinos, and hilarious brainstorming sessions.] At the moment, it’s not very well-paid, but hey, you gotta start somewhere! And in 5 years time, I’ll have the expertise, the salary, and the happiness. How about that? 

“Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.”

-Earl Nightingale

Designing LIFE according to architects Ted Mosby and Frank Gehry.

Designing LIFE according to architects Ted Mosby and Frank Gehry.

HOW I MET YOUR MOTHER QUOTES

“There are a lot of little reasons why the big things in our lives happen.”
– Ted, Season 4, Episode 22

“Look, you can’t design your life like a building. It doesn’t work that way. You just have to live it… and it’ll design itself.”
– Lily, Season 4, Episode 24

THE BUILDING AND ARCHITECT

The image shows one of my favourite architectural structures of the modern era. It’s Frank Gehry’s Guggenheim Museum in Bilbao, Spain. (Built 1997)

“The recent work of Frank Gehry epitomises both the folding and complexity theories without explicitly being based on either. Gehry is aware of the writings on both and respects them, but he is led more by his intuitive concerns. Nevertheless, his new Guggenheim Museum in Bilbao characterises the supple, pliant, moving qualities of the one and the notions of self-organising systems and the fractal order of the other.”

Charles Jenks, “Post-Modernism and the Revenge of the Book,” in This is Not Architecture, eds. Kester Rattenbury (London and New York: Routledge, 2002), 191.

Gehry on design teams for architecture: “I collaborate with people on projects because it enriches the mix and gets you somewhere else that you wouldn’t have gotten to otherwise. When it’s really working, it is like holding hands and jumping off a cliff together.”

Barbara Isenberg and Frank Gehry, Conversations with Frank Gehry (New York: Alfred A. Knopf, 2009), 155.

If you’re interested in Frank Gehry, I would recommend the documentary: Sketches of Frank Gehry (Sydney Pollack, 2006). It’s less than 90 minutes long and provides personal interviews with the architect about his career, creative process, and opinion on life.