Book Review: Contagious

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How To Build Word of Mouth in the Digital Age…by Jonah Berger (Stanford MBA Alumni and Wharton Professor)

Over the last 3 days, I read ‘Contagious’ – at 210 pages, it’s a quick and enjoyable read filled with great examples and easy to understand language. Berger focuses on his research on defining the six qualities of how products, services, and ideas spread through the human population. You can make content contagious by following these STEPPS:

S – Social Currency – people share to make themselves look cool.

T – Triggers – people share things that are top of mind and tip of tongue.

E – Emotion – not positive versus negative emotions, but the key is high arousal.

P – Public – if you can’t see it, you can’t share it.

P – Practical Value – Useful news.

S- Stories – like the Trojan Horse, wrap your product or service into a narrative.

It’s a great book for anyone in marketing, product, or business. I’d say a 3.7/5 read. And he mentions some pretty great YouTube videos (like the Parisian Love one I posted about) or this one about corn:

Now, I’m going to start a Bulgarian comedy called ‘ожених се за веганка’ (I married a vegan). And I’m going to read the book in a lovely coffee shop in Sofia called Chucky’s Coffee & Culture.

чао за сега!

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AdTech Meet-up London #mobile #startups

Most people probably hide embarrassing interviews – but I’ll post mine publicly and learn from it instead.

In the words of my boss – ‘this is classic VIOLETA with over-enthusaism’. **Also – wanted to clarify that I had not drank the ‘free wine’ discussed in the video before filming this. It really was just me being too nervous and excited in from of a camera. 

Look out for the actual talk on my blog soon!

Also – definitely hating the whole paper business card situation. It’s so inefficient and they end up sitting on my desk for weeks until I finally throw them away. I’ve met multiple start-ups trying to solve this problem (with mobile phones – obviously), so hopefully one of them reaches the early majority soon.  #nomorepaper

In front of a microphone.

I may not be able to sing or act, but I can public speak. There is nothing like the rush of standing in front of a theatre of people all looking at you – the eye contact of the first row and the blur of the last row. It’s not simple, but practice makes it easier.

The weakness in your knees pulling you down, but the strength of your shoulders pulling you up.