Tag Archives: pen

Consumerism

tumblr_oe4b3dsxbr1qzr04eo1_1280If I had my own company/product/brand… I would enable my consumers to create as much as they consume. That would be my promise to them and to the world.

Marketing was traditionally a ‘push’ medium – by putting ads in front of mass audiences. We now have ‘pull marketing’ – which engages consumers through alluring content and opportunities to engage.  However, likes, shares, and comments are not true interaction, but measly clicks. They are part of the consumerist culture rather than the maker culture. Brands have the budgets, authority, and power to help their consumers CREATE things… which in my opinion will build long-term brand loyalty and help the planet. We can not continue down this path of using up natural resources and continually buying products. I believe people aren’t intentionally swallowing the planet product-by-product, but we have been primed to purchase and consume through the marketing we see 24/7.

Monday Figure Drawing

  1. Exercise in Spacial Orientation. Same model – 3 different 15 minute poses in the same space.
  2. 20 minute standing pose

Best piece of advice from tonight:

Put down lines with intention – especially paying attention to the thickness of the outline. Heavy contours can reduce the volume and 3D illusion of the body. 

FABER-CASTELL PENS.

 

I’m going to be a Brand advocate for Faber-Castell today because I love my 4 PITT artist pens. A few reasons I like the brand:

  • Exceptionally high quality and long-lasting
  • Targeting and understanding of artist community
  • Traditional branding/product design
  • And I love the Sepia – it’s ideal for sketching
  • The set of 4 has the right mix of brush width