Consumerism

tumblr_oe4b3dsxbr1qzr04eo1_1280If I had my own company/product/brand… I would enable my consumers to create as much as they consume. That would be my promise to them and to the world.

Marketing was traditionally a ‘push’ medium – by putting ads in front of mass audiences. We now have ‘pull marketing’ – which engages consumers through alluring content and opportunities to engage.  However, likes, shares, and comments are not true interaction, but measly clicks. They are part of the consumerist culture rather than the maker culture. Brands have the budgets, authority, and power to help their consumers CREATE things… which in my opinion will build long-term brand loyalty and help the planet. We can not continue down this path of using up natural resources and continually buying products. I believe people aren’t intentionally swallowing the planet product-by-product, but we have been primed to purchase and consume through the marketing we see 24/7.

Monday Figure Drawing

  1. Exercise in Spacial Orientation. Same model – 3 different 15 minute poses in the same space.
  2. 20 minute standing pose

Best piece of advice from tonight:

Put down lines with intention – especially paying attention to the thickness of the outline. Heavy contours can reduce the volume and 3D illusion of the body. 

FABER-CASTELL PENS.

 

I’m going to be a Brand advocate for Faber-Castell today because I love my 4 PITT artist pens. A few reasons I like the brand:

  • Exceptionally high quality and long-lasting
  • Targeting and understanding of artist community
  • Traditional branding/product design
  • And I love the Sepia – it’s ideal for sketching
  • The set of 4 has the right mix of brush width

Pukka Detox Tea, Chill Music, and a Sketchbook are the ideal Saturday night.

Desk **Quick observation sketch of what my desk looked like at 21:46 last night.  On a side note, my website was having difficulty with the gallery portion. Luckily, my magical IT guy (cough cough my dad) was able to fix it! So although it hasn’t been updated with new artwork… at least the old stuff is still available to view. My personal favourite is the figure drawings and oil paintings. I miss life drawing and hope to pick it up again this semester. The University of London Union do classes on Wednesdays from 18:30 to 21:30, so I’m going to motivate myself to go after work! Until then… here’s the current stuff: Figure Drawings.  And some Oil Paintings while we’re at it!

Let’s make Tuesdays “Life Drawing Day”? (Plus, add a yoga class.)

Sketch

This is a quick snapshot of two pages from my sketchbook: one page includes 5 min poses with pen and the other 3 min poses with markers. It’s been about 3 years since I have seriously and consistently practiced life drawing…. And boy, does it show in my art! Many people assume that drawing skills are rooted in talent (therefore unrelated to practice). That could not be further from the truth… ART IS PRACTICE. ART IS TECHNIQUE. ART IS CONSISTENT CREATIVITY.

Speaking of practice, these poses were inspired by the recent yoga classes I have been attending. Yoga is consistently referred to as an individual ‘practice.’ Sometimes, the classes can have a religious feel with the ‘namasté’ pray at the end (but rest assured it’s more mental and physical exercise than spiritual). Today, our teacher kept referring to the neck as “an extension of the spine,” which reminded me of the principles behind gesture poses in life drawing classes. (Gesture poses are more about capturing the energy of the pose than the actual proportions and details.) Yoga teachers also love to say “Check in with your body today… Listen to your body.” In much the same way, figure drawing is about checking in with the model’s posture, attitude, pain, physique, and form for THAT MOMENT. Too many people draw what they think they see rather than what they ACTUALLY see. Both yoga and figure drawing requires checking in with the body constantly to re-alight the physical level. After the power vinyasa class, I was extremely motivated to sketch… Plus, my sister is just SO photographic (aka draw-able).

Today, I set my intension for my yoga practice and life drawing practice … “Stay consistent in order to improve technique and creative flow.”