Thank you, Ludovico Einaudi. @Sochi2014 @ProcterGamble @Thankyoumom #advertising

Yet another uplifting P&G ad within the Thank You, Mom campaign which has been running for a couple Olympic Games. This one is part of the lead up to the 2014 Sochi games to open Friday, February 7th. This ad was released a month in advance and builds anticipation to the Winter Games this year. I have already posted about the ‘Thank You, Mom’ campaign as one of my favourite campaign ideas of all times, but I just had to post this advert because it also uses my favourite contemporary composer – Ludovico Einaudi. This man is a genius. As are the Olympic athletes and the communities that support them to greatness. There is something so hopeful in this advert…. Toto, I have a feeling we’re not in Kansas anymore, we’re in Sochi. Bring on the cold, our athletes and moms can take it!

OLYMPIC Moms

1. One of my all-time favourite communication campaigns does it again. Procter and Gamble released another “Thank You Mom” video. Watch Here. 

2. I am so excited for the Sochi 2014 Olympic Winter Games. I love seeing the world get together to celebrate human triumphs.

3. It’s not Mother’s Day, but be sure to let your mom know how much she means to you. Always remember… “Please and Thank You.”

Violeta Todorova proud sponsor of the Olympic Games.