My MBA Word Map. And some ‘Design’ Thoughts.

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As I research further and further into my future career aspirations and possibilities, I’ve realised how important the element of ‘design’ is to me. As a teenager, I attended a visual arts conservatory: I spent hours animating by hand, arguing over fonts, and painting oil landscapes. More than merely a hobby, art has impacted the way I understand the world. I’m a visual and tactile person who still needs to draw diagrams, flowcharts, and word maps to process complex concepts. As above, I still spend endless hours in coffee shops, allowing the caffeine to flow through my pen to form arrows, circles, and spider webs. As Han Hoffman says, “Design is the intermediary between information and understanding.”

Through my MBA research, I’ve  discovered design consulting firms that advocate ‘Design Thinking’ around innovation and business – that perfectly aligns with my creative soul:

  1. IDEO 
  2. DOBLIN 
  3. FROG DESIGN

From Doblin, I love their  Ten Types of Innovation framework – which provide a way to identify new opportunities beyond products and develop viable innovations.

Creative Confidence by IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley is DEFINELY being added to my ‘need to read’ bookshelf!