White Text on a Black Background.

White Text on a Black Background.

David Ogilvy HATES white text on a black background. I’m being serious… He states this fact at least 5 times in his book Ogilvy on Advertising. Statistics show that inverse text reduces readership. But I’m not trying to sell you anything, so hopefully this won’t upset the advertising gods out there. Please prove the legendary Ad Man wrong and read this quote because its content is well-written. 

It’s fun to break the rules sometimes, no?

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The advertising Job Hunt Continues.

2. Sell us one of the following: • A colander • A used match • A queue (300 words maximum)

Throwing a surprise birthday party for your girlfriend? Did you make a mess and need to get rid of your mum for a couple hours? Need to make grandma feel helpful?

No worries. Send them to buy some TQ branded item. TQ can guarantee that the designated person will wait in The Queue to purchase simple products. For the FIRST time ever, we sell time. You can gain a short break by purchasing a queue for loved ones. Or enemies. The choice is yours.

Queue begins here. 

Are you a Diagonal Thinker?

The Diagonal Thinking Self-assessment is an online tool, designed to aid recruitment into the advertising and communication industries. It tests the hypothesis that the most successful individuals working in the business are both Linear and Lateral Thinkers – they think ‘diagonally’. The test is associated with the IPA – Institute of Practitioners in Advertising (primarily in the UK). You can try out the test as well at: http://www.diagonalthinking.co.uk. It takes under 2-hours and hopefully won’t rattle your head too  much. I took it today and was diagnosed as a Diagonal Thinker… GASP! I am now on my way to more graduate schemes and positions in the marketing and advertising field. The adventure in applying continues… To infinite and beyond! If you’re a potential employer…. click to see the results from my Diagonal Thinking Test. (You can also click on the link if your name is Sally and you’re curious.)

I’m a Professional Now. Take my Card.

I'm a Professional Now. Take my Card.

Yesterday, I went to pick up my self-designed business cards. They match my resume! Click on the picture to see my super and a-bit-ridiculously-long CV.

One New Year’s Resolution already checked off! Only 13 more to go. To see the full list scroll down to previous posts in my blog. Oh… and Happy Sunday to you dear reader!

Job Search… hire me?

Here are ten fun facts about me.

One, I drink way too much green tea.

Two and three, I compete in Ballroom and Latin Dance.

Four, I’ve never been to the South of France.

Five, at least 100 people have asked for my autograph

And Buster Keaton can always make me laugh.

Seven, I ran a marathon when I was thirteen.

Senior year, I was crowned the prom queen.

Nine, I use to be extremely shy

Ten, last year I went tanning in Dubai.

One of these is not really true,

I’ll tell which at the interview. 

Please allow me to introduce myself…

 

I like the colour red – not excessively, but more than other colours – and it shows. It’s on my CV, cover letter, website (www.villyfriends.com), blog and iPhone cover. You will most likely spot me, sitting at a coffee shop, with my dark red blazer and my bright red handbag. My friends have nicknamed it “the power bag”: the source of my “awesome” organisational and communications skills. I simply open the zipper and pull out my laptop, confidence, and skillset because seemingly, I am as strong as the cherry tomato red. Plus, it appears that the colour has no boundary or language barrier. Whether I’m studying in London or Paris or working in California or Bulgaria, the colour comes to my rescue as I reach for my favourite burgundy lipstick. It speaks my confidence and personality even before I utter a word. Everyone has a personal brand that is on display – from the confidence in their shoulders to the colour of their shoes. But I always wonder, whether others are like me, always conscious of their personal statement. Whether they read Dale Carnegie’s book on how to influence people. Or whether they watch documentaries on Christian Louboutin’s use of red for design consistency and psychological persuasion. You see, it’s not a coincidence that others view me as ‘artistic’ and ‘professional’ – it’s the cherry-coloured power bag that took me forty-two days to find. Through visual consistency, my personal taste was able to harness the power of a colour to create an association with my name – Violeta Todorova. I am courageous, I am passionate, I am internationally recognized – I am the colour red. 

BEST NINE-YEAR OLD IDEA.

When I was nine years old, I had the best idea of how to efficiently find ones car after constantly getting lost in large parking lots with my parents. Growing up in Southern California meant that this happened on a weekly basis and the “searching-by-pressing-the-button” method just wasn’t working. So I thought that every car should have a personalised balloon that is inflated out of the antenna using your remote key. (Each balloon would be a special colour and have the license plate number). Since the balloon will float up, it allowed you to visually locate your car rather than listening for the beep. After you arrive to your car, you pop the balloon and simply reset the antenna for the next time. My younger else was convinced in this innovative approach; so nine-year-old me wrote to Nissan, Honda, Toyota, Ford, and Dodge.  It was an informative letter with my idea, some hand drawn diagrams and a personal signature. My parents helped me find the company’s addresses and mail off the letters. To my delight, three companies wrote back saying that they loved my concept, but were not allowed to take ideas from outside sources. However, I did receive a handwritten message, a Honda Keychain, a Nissan mug, and a little bit of inspiration. Nowadays, I understand the impracticality of the idea, but I still believe that the curiosity, initiative, and modernisation behind the balloon-from-antenna made it the best idea ever.