It’s always been my dream to speak at a TED conference. Second to that is actually getting to attend one… and this year, that dream came true at TEDxBrigton on October 28th 2016. The theme for this event was ‘We Can Be Heros’: a celebration of impact.
My top 2 talks were:
- Rory Sutherland – Rory is a change maker at Ogilvy. He gives fascinating talks on marketing, human psychology, and choice. This time he focused on the paradox of choice and wealth because we now live in an era where wealth doesn’t always come from having more products and services, but from having a better way to choose between different options. Read more about it here.
- Sarah Giblin – Sarah was a commuter with a problem: with the backpack behind her, she constantly felt threatened by the people around her. After deliberating the design of backpacks, she realized… that maybe… just maybe, backpacks were designed the wrong way around! So, Sarah set out to design and manufacture a backpack that includes the zipper against the users back, rather than being exposed to the rest of the world. RIUT stands for Revolution In User-Thinking because she believes that as consumers, we all have the ability to solve the pain points we experience on a daily basis.
Other interesting speakers that grabbed my attention:
- Beau Jessup – a 17-year old British Girl that has named over 250,000 Chinese Babies through her ‘Special Name’ website.
- Dave Perrins – A man who saw felt males were not properly trained to become fathers, so he created ‘The Dad Course’ (a relaxed environment meet-up to help first-time dads prepare for fatherhood and become more engaged, more confident and healthier fathers.
- Cat Fletcher – Cat gained national recognition when she sourced the materials for the University of Brighton’s award-winning Waste House, a two-story building constructed almost entirely of re-used waste materials.