Qui est Louise Delage?

Now this is a true content marketing strategy that uses the Instagram platform to its fullest potential. I love the idea and execution of this campaign against alcoholism in France; it definitely understands consumers and their behaviours (even the bad ones).

This reminds me of the AI chatbot Sweetie… see more on that story here.

Pinterest – putting the PIN in social media and pretty pictures.

I recently started a Pinterest account:

http://www.pinterest.com/violetaitodorov/

It’s such a cool concept… almost like a more efficient version of StumbleUpon and Tumblr. I love the layout that lets you group “pins” into a different “boards”. There is so much vocabulary around social media, and here I am … a young 21 year old … learning a new language again. How many times can the Internet change formats and words?

With the rise of SnapChat, Instagram, and Pinterest… I think it’s clear that our society is becoming more and more focused on quick information relayed through pictures. The same goes for Tindr and Twitter (which limits your characters per tweet). It’s no longer about getting your message across, now it’s about being a pretty picture with short, punchy text. I still like reading long copy, and maybe someday that will come back; but for now, filtered pictures dominate our consumption of media.