CHANEL No. 5 Film #theonethatiwant

I went to see The Imitation Game with Benedict Cumberbatch at the Empire cinema yesterday. As a media gal, I arrived early to watch the pre-roll adverts that are put on by Pearl & Dean (cinema advertiser).

My favourite was, but of course, the Chanel No. 5 Ad with the beautiful Gisele Bündchen. I love the marketing strategy of positioning Chanel No. 5 ads as ‘films’ and thus, correctly placing them on the big screen before a movie. The films, as with the brand, are always decedent, glamorous, and classy and they offer a beginning, middle, and end to the story. All I have to say is… these 3 minutes are filled with the perfect combination of sultry, yet elegant shots to create the perfect cinematography for the brand image of Chanel.

Some quotes by Mademoiselle Chanel: 

  • “Fashion passes, style remains.” 
  • “‘Where should one use perfume?’ a young woman asked. ‘Wherever one wants to be kissed,’ I said.”
  • “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”
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Simple Fact about AIRPORT MORNINGS (and tales of travels):

Simple Fact about MORNINGS (and tales of travels):

I love eating breakfast at the airport. Why you might ask? Well, it’s quite simple, I love arriving at the airport extremely early to ensure that I have plenty of time and will not be stressed. And then, after checking in, getting my boarding pass, checking-in my bag, and passing airport security… I can finally plop down on a chair in a café or restaurant and leisurely wait for my plane to start boarding. The airport food is always better than the plane food, so I always stock up on calories for the journey. Plus, once you’re inside the terminals, you no longer have the giant bags and the opportunities to people watch are endless (businessmen, lovers, families, school trips, groups of foreign friends… you name it, Heathrow has it wandering around Terminal 2). But for me, the ultimate enjoyment originates from the peace of mind that comes from tranquilly waiting to board. I’ve already passed every hoop from packing to getting to the airport without 10 ml of liquids in your carry-on. I’ve never understood people who always arrive just before their flight. Aren’t you going to pass out from the stress of crossing an international border or the prospect of missing your thousand-dollar flight? But I guess people are different in their approaches to time management. Some don’t like waiting around, others don’t like last minute running through Gates B11-B34. I personally ALWAYS chose to enjoy my coffee and croissant with an hour and a half to spare; all while watching the woman in sweatpants dodge little children in hopes of making her flight (by the way, British Airways to Geneva is in Wing C, not Wing B). But I sigh as there’s nothing I can do to help her at this point… so I return to my latte, that has properly cooled down, to take the first sip of my calm wait for Chicago.

When was the last time you paid attention to the cinematography of an ANIMATED film?

When was the last time you paid attention to the cinematography of an ANIMATED film?

My Neighbour Totoro (Hayao Miyazaki, 1988)

Can we please take a moment to honour the framing, colour, lighting, and design of shots in Miyazaki animation? His animated films are visually beautiful and a nice stylistic difference from the traditional western aesthetics.

Note to Self: the cinema of Asia is artistically exceptional and I should watch international films more often.

UPA #2 (The Unicorn in the Garden)

UPA #2 (The Unicorn in the Garden)

More than likely, you’ve never heard of the UPA (United Productions of America) … AKA the Animation Studio that opposed the Disney Style from the 1940s to the 1970s. There was an exodus of animators from the Disney Studio in the early 40s that lead to the foundation of UPA. This is a colour storyboard from one of their most famous films, The Unicorn in the Garden (1953).

Some key visual characteristics of UPA:
1. The backgrounds were usually kept plain and minimal.
2. The movements were exaggerated and caricatured.
3. The colour could bled outside the outlines.
4. Every director was allowed to create a different style for their short film.

Click on the picture to watch The Unicorn in the Garden.

Some other ones to watch include:
Rooty-Toot-Toot
Mr. Magoo
The Tell-Tale Heart

A little bit of fresh perspective to initiate a paradigm shift in thinking.

A little bit of fresh perspective to initiate a paradigm shift in thinking.

P.S. I’m re-reading The Seven Habits of Highly Effective People by Stephen R. Covey. It’s all about the difference between the character and personality paradigms. It really is an amazing book and worth a read!

P.S. #2 Douglas Adams wrote The Hitchhikers Guide to the Galaxy (in case the quote didn’t give it away). That book is ALSO worth a read. Make a nice cup of tea, grab your blanket and enjoy the words on the page (hardcopy or Kindle or audiobook…. JUST READ IT.)

My love of food as demonstrated by a GIF #poundcake #theimagemoves #gif #foodaddict #sweets

My love of food as demonstrated by a GIF #poundcake #toppings #itmoves #gif #foodaddict #sweets

What is it about food that invites us to photograph it with cool angles and lighting? Surveying Instagram and Pinterest demonstrates this rise of food photography by average people. Would baristas even create little foam hearts in your soy latte if there was no chance it would end up on the newsfeed of a social media site? I’m not sure if it’s for the better or worse that our society is becoming obsessed with ‘pretty hipster food’. All these pictures of delicious looking food (ex. chickpea avocado burger with blue cheese dressing) does not mean that I’m actually eating these cool foods. There might be a recipe attached, but let’s be honest? How many of those Pinterest pins turned into a Friday afternoon of cooking? My pinning of vegan food has not directly led to more vegan cupcakes in my apartment. Nevertheless, I feel more artsy and creative with my food habits …

Also, how cool are gifs? I’m a huge fan! (pst….. it’s like a little animated film of sequential images)