TEDxBrighton

It’s always been my dream to speak at a TED conference. Second to that is actually getting to attend one… and this year, that dream came true at TEDxBrigton on October 28th 2016. The theme for this event was ‘We Can Be Heros’: a celebration of impact.

My top 2 talks were:

  1. Rory Sutherland – Rory is a change maker at Ogilvy. He gives fascinating talks on marketing, human psychology, and choice. This time he focused on the paradox of choice and wealth because we now live in an era where wealth doesn’t always come from having more products and services, but from having a better way to choose between different options. Read more about it here. 
  2. Sarah Giblin – Sarah was a commuter with a problem: with the backpack behind her, she constantly felt threatened by the people around her. After deliberating the design of backpacks, she realized… that maybe… just maybe, backpacks were designed the wrong way around! So, Sarah set out to design and manufacture a backpack that includes the zipper against the users back, rather than being exposed to the rest of the world. RIUT stands for Revolution In User-Thinking because she believes that as consumers, we all have the ability to solve the pain points we experience on a daily basis.

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Other interesting speakers that grabbed my attention:

  1. Beau Jessup – a 17-year old British Girl that has named over 250,000 Chinese Babies through her ‘Special Name’ website.
  2. Dave Perrins – A man who saw felt males were not properly trained to become fathers, so he created ‘The Dad Course’ (a relaxed environment meet-up to help first-time dads prepare for fatherhood and become more engaged, more confident and healthier fathers.
  3. Cat Fletcher – Cat gained national recognition when she sourced the materials for the University of Brighton’s award-winning Waste House, a two-story building constructed almost entirely of re-used waste materials.
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RECTEE.com

While doing my Google SquaredOnline Program – I came up with an idea for a new digital disruptive business. My product is RECTEE – from merging the words Receipt and Guarantee. A place to digitally store important receipts and guarantees (for washing machines, etc.). It provides each user with a digital, searchable, and trackable database of their purchase and household product guarantees, so they don’t have to keep track of and physically store paper receipts and manuals in the house.

The main target audience is digital-first millennials that are taking on finances and housing responsibilities for the first time. My assumption is that this audience is dissatisfied with clutter and paper trails. Thus, the market opportunity is to digitise a service that has typically been only paper-based and to combine different paper trails for the end user.

The Consumer-Centric Planning:

Consumer Wants – comfort, convenience, and digital-first experiences

Consumer Fears – clutter, having to pay for repairs, wasting time to search for manuals/appliance model numbers/etc.

Consumer Needs – a way to hold manufacturing companies to their product guarantees and centralise all their main receipts/warranties

In search of creativity… where is it found? #art #sketchbook #artwork #notes #creative

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Here are some of my artistic beliefs:

1. Creating rules, limitations, or specific projects can spark creative genius.

2. Fine art is not the only type of “ART.” A sketchbook should also contain notes, shopping lists, observations, and current worries.

3. An artist does not have ‘talent’ but the courage to try and the willingness to learn.

4. Art is a continual practice. And yes, you can lose it.

5. Create art for yourself, but aim to inspire others by boldly sharing your ideas and work.

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I have recently started a new blog. It will probably fail… but that’s not going to stop me from trying. In fact, I promise to dye my hair bright pink if I ever reach over 1,000 Twitter followers or 1,000 Facebook likes. [Not sure it would be easy with my dark brown lion’s mane…] But there it is. I said it.

So…. start liking, commenting, following, and retweeting. My hope is that my Naïsbook Project will inspire you to be more creative and call yourself an ‘artist.’ You can read about the purpose and name of the project HERE. Or like my Facebook page solely because you want one more pink haired person in this world, I would be alright with that as well.

WordPress: Naisbook Project

Facebook: Naïsbook Project

Twitter: @naisbookproject

Instagram: naisbookproject

Short Film: Naïsbook

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Designing LIFE according to architects Ted Mosby and Frank Gehry.

Designing LIFE according to architects Ted Mosby and Frank Gehry.

HOW I MET YOUR MOTHER QUOTES

“There are a lot of little reasons why the big things in our lives happen.”
– Ted, Season 4, Episode 22

“Look, you can’t design your life like a building. It doesn’t work that way. You just have to live it… and it’ll design itself.”
– Lily, Season 4, Episode 24

THE BUILDING AND ARCHITECT

The image shows one of my favourite architectural structures of the modern era. It’s Frank Gehry’s Guggenheim Museum in Bilbao, Spain. (Built 1997)

“The recent work of Frank Gehry epitomises both the folding and complexity theories without explicitly being based on either. Gehry is aware of the writings on both and respects them, but he is led more by his intuitive concerns. Nevertheless, his new Guggenheim Museum in Bilbao characterises the supple, pliant, moving qualities of the one and the notions of self-organising systems and the fractal order of the other.”

Charles Jenks, “Post-Modernism and the Revenge of the Book,” in This is Not Architecture, eds. Kester Rattenbury (London and New York: Routledge, 2002), 191.

Gehry on design teams for architecture: “I collaborate with people on projects because it enriches the mix and gets you somewhere else that you wouldn’t have gotten to otherwise. When it’s really working, it is like holding hands and jumping off a cliff together.”

Barbara Isenberg and Frank Gehry, Conversations with Frank Gehry (New York: Alfred A. Knopf, 2009), 155.

If you’re interested in Frank Gehry, I would recommend the documentary: Sketches of Frank Gehry (Sydney Pollack, 2006). It’s less than 90 minutes long and provides personal interviews with the architect about his career, creative process, and opinion on life.

A little bit of fresh perspective to initiate a paradigm shift in thinking.

A little bit of fresh perspective to initiate a paradigm shift in thinking.

P.S. I’m re-reading The Seven Habits of Highly Effective People by Stephen R. Covey. It’s all about the difference between the character and personality paradigms. It really is an amazing book and worth a read!

P.S. #2 Douglas Adams wrote The Hitchhikers Guide to the Galaxy (in case the quote didn’t give it away). That book is ALSO worth a read. Make a nice cup of tea, grab your blanket and enjoy the words on the page (hardcopy or Kindle or audiobook…. JUST READ IT.)

BEST NINE-YEAR OLD IDEA.

When I was nine years old, I had the best idea of how to efficiently find ones car after constantly getting lost in large parking lots with my parents. Growing up in Southern California meant that this happened on a weekly basis and the “searching-by-pressing-the-button” method just wasn’t working. So I thought that every car should have a personalised balloon that is inflated out of the antenna using your remote key. (Each balloon would be a special colour and have the license plate number). Since the balloon will float up, it allowed you to visually locate your car rather than listening for the beep. After you arrive to your car, you pop the balloon and simply reset the antenna for the next time. My younger else was convinced in this innovative approach; so nine-year-old me wrote to Nissan, Honda, Toyota, Ford, and Dodge.  It was an informative letter with my idea, some hand drawn diagrams and a personal signature. My parents helped me find the company’s addresses and mail off the letters. To my delight, three companies wrote back saying that they loved my concept, but were not allowed to take ideas from outside sources. However, I did receive a handwritten message, a Honda Keychain, a Nissan mug, and a little bit of inspiration. Nowadays, I understand the impracticality of the idea, but I still believe that the curiosity, initiative, and modernisation behind the balloon-from-antenna made it the best idea ever.