Chocolate can bring back to life Audrey Hepburn! How morally acceptable is that?

Well, the digital revolution of character creation using digital computer software has finally been applied to television commercials. This Audrey Hepburn is life-like, organic, and beautifully lit. Visual Special Effects technology has come a long way since the awkward looking gaming characters that were not quite realistic enough. Initially, I like this ad because I’m a fan of Hepburn’s work.

Although there is something unsettling about bringing back Hepburn through digital technology. It seems that now more than ever before, people are loosing the ability to control their public image. How is it possible that a company can use Hepburn’s image to add to her persona without her written legal consent? I understand that celebrities are media constructs that are separate from the actual person, but nevertheless, it is the celebrities image that is at stake. I understand if it’s a fictional character based on a look-a-like, but this was intentioned to be Hepburn – her look, performance, aura, everything. If we can start bringing back celebrities from classical Hollywood, how will that change celebrity endorsements? And who will chose which advertisements the dead celebrities will star in? Will VFX threaten ‘the self’ image in today’s digital world?

Conclusion: Amazing, but unsettling

Ginger ‘Snap’ Rogers – the feisty blonde of Classical Hollywood.

This is a short extract from Stage Door (Gregory La Cava, 1937) featuring Ginger Rogers and Katharine Hepburn. I’ve developed an obsession with Rogers: she dances with Fred Astaire, she banters with Hepburn, and she exudes a beauty beyond her platinum blonde hair. I’m a fan of fast, witty dialogue – especially when delivered by great actresses.

If you’ve never seen her films, here are some personal recommendations, from me to you:

42nd Street (1933)
Gold Diggers of 1933 (1933)
Top Hat (1935)
Shall We Dance (1936)
Kitty Foyle (1940)
The Major and the Minor (1942)
Monkey Business (1952)

“Sure [Fred Astaire] was great, but don’t forget Ginger Rogers did everything he did backwards…and in high heels!” — Bob Thaves 1982 © NEA Inc.

PLUS, She also has her own website: www.gingerrogers.com