DESIGN makes it easier to understand CONCEPTS.

“T-Rex that lived 65 million years year ago is closer to seeing a live Miley Cyrus Concert than seeing a live Stegosaurus.”

The tone of the commentator is simply unparalleled.

The Selfie of all Advertisements.

Critically, I don’t know if they say the company name enough to create brand awareness and loyalty… but the video on its own is worth viewing. Over 136 million hits on Youtube, it’s doing something right, even if it’s only the celebrity element. Still, it references popular culture and maintains a humorous tone throughout. At any rate, it was a good watch and as a spectator, you don’t feel like a consumer being sold a brand.

Coca-Cola at the Movies.

Coca-Cola at the Movies.

Some key dates:

1. It’s generally accepted that cinema was invented around 1895 with the first film made for projection: Workers Leaving the Lumière Factory. In the beginning, it is silent and in black-in-white (the first Coca-Cola bottle).

2. The first feature-lenght sound film to be projected was The Jazz Singer in 1929. However, not all studios immediately transitioned and believed that this evolution to talkies is good for the art form of cinema. Nevertheless, sound becomes the industry standard by the 1932-33.

3. The transition to technicolor changed the film industry between 1922-1955. This artistic transition varied the use of colour vs. black-and-white. Examples of this time: His Girl Friday, The Wizard of Oz, Singin’ in the Rain (and the second Coca-Cola Bottle).

4. Hollywood started experimenting with 3D technology in the 1950s with Cinerama and 3D projectors. However, ultimately the technology was abandoned until it re-appeared in the mid-1980s with IMAX. According to the MPAA report of 2012, 41% of the screens in the US are equip for 3D projection, there were 36 3D films released in the US last year, and 48% of US viewers have watched at least one 3D movie in 2012That brings us to today (and the third Coca-Cola Bottle).

5. The Coca Cola Company was founded in 1886. So funnily enough, it’s history is about as long as cinema.

Oh how far we’ve come! Time to put on my 3D glasses…. or maybe we won’t need them in the future? 

If I had to give you ONE piece of advice…

Always remember other people’s name. It’s one of the secrets of success from Dale Carnegie’s book How to Win Friends and Influence People. He writes, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” I could not have chosen better wording to express the importance of remembering someone’s name. Although published in 1936, this rule is still applicable, if not more important in today’s technology-mediated communication. Sometimes we forget how powerful first impressions are when interacting with someone face-to-face. It shows respect because there’s nothing worse than saying “hey you”. And remembering the other persons name will improve your social, business, and personal life – it is the one golden rule to live by. There are memory tricks such as impressions, repetitions, and associations; just find a method that is suitable to your thinking process. No one said it would be easy, I’m just saying it’s going to be worth it.

BEST NINE-YEAR OLD IDEA.

When I was nine years old, I had the best idea of how to efficiently find ones car after constantly getting lost in large parking lots with my parents. Growing up in Southern California meant that this happened on a weekly basis and the “searching-by-pressing-the-button” method just wasn’t working. So I thought that every car should have a personalised balloon that is inflated out of the antenna using your remote key. (Each balloon would be a special colour and have the license plate number). Since the balloon will float up, it allowed you to visually locate your car rather than listening for the beep. After you arrive to your car, you pop the balloon and simply reset the antenna for the next time. My younger else was convinced in this innovative approach; so nine-year-old me wrote to Nissan, Honda, Toyota, Ford, and Dodge.  It was an informative letter with my idea, some hand drawn diagrams and a personal signature. My parents helped me find the company’s addresses and mail off the letters. To my delight, three companies wrote back saying that they loved my concept, but were not allowed to take ideas from outside sources. However, I did receive a handwritten message, a Honda Keychain, a Nissan mug, and a little bit of inspiration. Nowadays, I understand the impracticality of the idea, but I still believe that the curiosity, initiative, and modernisation behind the balloon-from-antenna made it the best idea ever.