GOV.UK has some good Design Principles. Apr11 Government Digital Service in the UK outlines their design principles – which I think are applicable beyond their remit. Start with needs Do less Design with data Do the hard work to make it simple Iterate. Then iterate again. This is for everyone Understand context Build digital services, not websites Be consistent, not uniform Make things open: it makes things better **Side note: I am increasingly loving the word design in a business model/consumer-focused context.