White Text on a Black Background.

White Text on a Black Background.

David Ogilvy HATES white text on a black background. I’m being serious… He states this fact at least 5 times in his book Ogilvy on Advertising. Statistics show that inverse text reduces readership. But I’m not trying to sell you anything, so hopefully this won’t upset the advertising gods out there. Please prove the legendary Ad Man wrong and read this quote because its content is well-written. 

It’s fun to break the rules sometimes, no?