Consumerism

tumblr_oe4b3dsxbr1qzr04eo1_1280If I had my own company/product/brand… I would enable my consumers to create as much as they consume. That would be my promise to them and to the world.

Marketing was traditionally a ‘push’ medium – by putting ads in front of mass audiences. We now have ‘pull marketing’ – which engages consumers through alluring content and opportunities to engage.  However, likes, shares, and comments are not true interaction, but measly clicks. They are part of the consumerist culture rather than the maker culture. Brands have the budgets, authority, and power to help their consumers CREATE things… which in my opinion will build long-term brand loyalty and help the planet. We can not continue down this path of using up natural resources and continually buying products. I believe people aren’t intentionally swallowing the planet product-by-product, but we have been primed to purchase and consume through the marketing we see 24/7.

To-To-Tofu.

To-To-Tofu.

Over the years, tofu has gotten a bad reputation of being only for vegetarians, tasting bland, and being unpleasantly chewy. There are too many loud voices against tofu, and not enough proponents willing to clear the bad reputation. I believe the product itself is not the problem; tofu just needs a new marketing strategy. You can do pretty much anything to tofu: grill it, poach it, scramble it, stir-fry it, simmer it in a curry, or make it into burgers. When prepared properly, tofu can be a wonderful addition to any dish. Plus, it has high protein content that adds health benefits to all. The bad reputation comes from unawareness and apprehension to explore tofu as an ingredient in meals; thus, we need to start a conversation in order to re-brand tofu. Help end the pre-determined discrimination against tofu by giving it another proper taste before completely writing it off.