FEMALES: Let’s unite in our search for Moderate Drinkers

I love this new ad from Heineken:

It’s so much more than just a CSR campaign (Corporate Social Responsibility). It’s based on a real insight that women ACTUALLY want to interact with men who know their limits. I think it’s funny, well shot and extremely engaging. A moderate drinking campaign in the alcohol category that is executed correctly. And it makes me proud to be working with them on their communication and marketing strategy.

Today’s agenda: Coconut Pancakes and the Start-up community

If there are two things I like more than anything else: it’s breakfast and lists.

Today’s breakfast: Coconut Pancakes. Recipe here. 

Coconut Pancakes

Today’s list: 10 things I’ve learned from working with start-ups

  1. Start-ups exist in a COMMUNITY and the more you participate, the easier it gets to network and meet others in this community.
  2. Authenticity is needed for ‘commercially-minded corporates’ to successfully enter this sector
  3. An idea is worth nothing, but a company with actual products, strategy, and a team is worth something (potentially).
  4. The definition of a ‘start-up’ is impossible to pinpoint. And that’s never going to change.
  5. Corporates and start-ups are not enemies; they just don’t know how to speak to each other. It’s a classic lost-in-translation situation.
  6. Money is not the issue; execution of ideas and scaling up past ‘shiny new start-up’ is a problem.
  7. It’s a numbers game – the number of start-ups, investors, mentors, accelerators, brands, clients, etc.
  8. There are two types of people in this world: entrepreneurs and curious observer. Having or not having a start-up is NOT the defining characteristic. It comes down to personality – there are people who build and people who support.
  9. There are a lot of bad ideas, confused business plans, and inapplicable pieces of tech that have hundreds of thousands of pounds in investment funding. Again, how much money you’ve raised is secondary to the monetization strategy.
  10. Both breakfast and the start-up community involve a lot of coffee.

Samedi matin à la start-up.

Madagascar Chocolate. 100% African.

Madagascar Chocolate. 100% African.

There I was… standing a couple seconds away from the cash registers at Whole Foods Market in Piccadilly Circus, London. And the packaging design of Madecasse caught my attention. I thought, this chocolate managed to hold my attention for more than two seconds and it intrigued me, so I went ahead and bought two chocolate bars.

1. Sea Salt & Nibs: 63% Dark Chocolate, Cocoa Nibs & a touch of salt (Fruity notes with a savoury crunch)
2. 80% Cocoa: Heirloom Madagascar Cocoa (Bold flavour with a smooth finish)

And my oh my was the chocolate delicious. I’m glad I picked up it up in that ‘blink‘ second of a decision. And then I did more research on the company to find it’s purpose and manifesto of bean to bar – the goal to harvest the beans and make the chocolate in Africa in order to invest in the local economic structure. Corporately responsible and beautifully packaged… its a win-win situation in terms of marketing strategy.

Read more about it on their website.