Thank you, Ludovico Einaudi. @Sochi2014 @ProcterGamble @Thankyoumom #advertising

Yet another uplifting P&G ad within the Thank You, Mom campaign which has been running for a couple Olympic Games. This one is part of the lead up to the 2014 Sochi games to open Friday, February 7th. This ad was released a month in advance and builds anticipation to the Winter Games this year. I have already posted about the ‘Thank You, Mom’ campaign as one of my favourite campaign ideas of all times, but I just had to post this advert because it also uses my favourite contemporary composer – Ludovico Einaudi. This man is a genius. As are the Olympic athletes and the communities that support them to greatness. There is something so hopeful in this advert…. Toto, I have a feeling we’re not in Kansas anymore, we’re in Sochi. Bring on the cold, our athletes and moms can take it!

Celebrity Gossip, Academic Style

LINK TO THE BLOG: Celebrity Gossip, Academic Style

This is a great blog that focuses on contemporary celebrities and how their public images are constructed. Anne Petersen has a very relaxed, but intelligent writing style that makes her content both extremely impressive and enjoyable. If you like movies, tabloids, Leonardo DiCaprio, and scandals, (but you want to sound smart…) then this is the blog for you!

PIANO – a simple idea and tune.

In St. Pancras International Station, there are a couple of unlocked PIANOS scattered about with the words “Play Me.” This is a brilliant use of public space: in the midst of suitcases, departure announcements, and sad goodbyes, the tune of a complete stranger calms the atmosphere. When I went today, there was a pianist playing one of my favourite contemporary composers – Ludovico Einaudi. It made my day and so I link to you Einaudi’s music. Although I cannot play piano and spread music in St. Pancras station, I can spread it through the Internet. And that is my goal in life: to spread and recognize brilliant art and ideas.