Consumerism

tumblr_oe4b3dsxbr1qzr04eo1_1280If I had my own company/product/brand… I would enable my consumers to create as much as they consume. That would be my promise to them and to the world.

Marketing was traditionally a ‘push’ medium – by putting ads in front of mass audiences. We now have ‘pull marketing’ – which engages consumers through alluring content and opportunities to engage.  However, likes, shares, and comments are not true interaction, but measly clicks. They are part of the consumerist culture rather than the maker culture. Brands have the budgets, authority, and power to help their consumers CREATE things… which in my opinion will build long-term brand loyalty and help the planet. We can not continue down this path of using up natural resources and continually buying products. I believe people aren’t intentionally swallowing the planet product-by-product, but we have been primed to purchase and consume through the marketing we see 24/7.

Pinterest – putting the PIN in social media and pretty pictures.

I recently started a Pinterest account:

http://www.pinterest.com/violetaitodorov/

It’s such a cool concept… almost like a more efficient version of StumbleUpon and Tumblr. I love the layout that lets you group “pins” into a different “boards”. There is so much vocabulary around social media, and here I am … a young 21 year old … learning a new language again. How many times can the Internet change formats and words?

With the rise of SnapChat, Instagram, and Pinterest… I think it’s clear that our society is becoming more and more focused on quick information relayed through pictures. The same goes for Tindr and Twitter (which limits your characters per tweet). It’s no longer about getting your message across, now it’s about being a pretty picture with short, punchy text. I still like reading long copy, and maybe someday that will come back; but for now, filtered pictures dominate our consumption of media.