The Tipping Point – of my love for Malcolm Gladwell

While doing some research on the diffusion of innovation for an upcoming talk – I refreshed my memory on the ideas in Gladwell’s book ‘The Tipping Point.’ 

If you haven’t read it… I would definitely recommend it, along with Blink and Outliers from Gladwell. (This is my second time telling you this – so hopefully increased frequency will get my point across).

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” – Blink

Success is the result of what sociologists like to call “accumulative advantage.” – Outliers

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.” -Tipping Point

“When it comes to interpreting other people’s behavior, human beings invariably make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context.” -Tipping Point

 

Pinterest – putting the PIN in social media and pretty pictures.

I recently started a Pinterest account:

http://www.pinterest.com/violetaitodorov/

It’s such a cool concept… almost like a more efficient version of StumbleUpon and Tumblr. I love the layout that lets you group “pins” into a different “boards”. There is so much vocabulary around social media, and here I am … a young 21 year old … learning a new language again. How many times can the Internet change formats and words?

With the rise of SnapChat, Instagram, and Pinterest… I think it’s clear that our society is becoming more and more focused on quick information relayed through pictures. The same goes for Tindr and Twitter (which limits your characters per tweet). It’s no longer about getting your message across, now it’s about being a pretty picture with short, punchy text. I still like reading long copy, and maybe someday that will come back; but for now, filtered pictures dominate our consumption of media.