Qui est Louise Delage?

Now this is a true content marketing strategy that uses the Instagram platform to its fullest potential. I love the idea and execution of this campaign against alcoholism in France; it definitely understands consumers and their behaviours (even the bad ones).

This reminds me of the AI chatbot Sweetie… see more on that story here.

FEMALES: Let’s unite in our search for Moderate Drinkers

I love this new ad from Heineken:

It’s so much more than just a CSR campaign (Corporate Social Responsibility). It’s based on a real insight that women ACTUALLY want to interact with men who know their limits. I think it’s funny, well shot and extremely engaging. A moderate drinking campaign in the alcohol category that is executed correctly. And it makes me proud to be working with them on their communication and marketing strategy.

Thank you, Ludovico Einaudi. @Sochi2014 @ProcterGamble @Thankyoumom #advertising

Yet another uplifting P&G ad within the Thank You, Mom campaign which has been running for a couple Olympic Games. This one is part of the lead up to the 2014 Sochi games to open Friday, February 7th. This ad was released a month in advance and builds anticipation to the Winter Games this year. I have already posted about the ‘Thank You, Mom’ campaign as one of my favourite campaign ideas of all times, but I just had to post this advert because it also uses my favourite contemporary composer – Ludovico Einaudi. This man is a genius. As are the Olympic athletes and the communities that support them to greatness. There is something so hopeful in this advert…. Toto, I have a feeling we’re not in Kansas anymore, we’re in Sochi. Bring on the cold, our athletes and moms can take it!