AdTech Meet-up London #mobile #startups

Most people probably hide embarrassing interviews – but I’ll post mine publicly and learn from it instead.

In the words of my boss – ‘this is classic VIOLETA with over-enthusaism’. **Also – wanted to clarify that I had not drank the ‘free wine’ discussed in the video before filming this. It really was just me being too nervous and excited in from of a camera. 

Look out for the actual talk on my blog soon!

Also – definitely hating the whole paper business card situation. It’s so inefficient and they end up sitting on my desk for weeks until I finally throw them away. I’ve met multiple start-ups trying to solve this problem (with mobile phones – obviously), so hopefully one of them reaches the early majority soon.  #nomorepaper

Chocolate can bring back to life Audrey Hepburn! How morally acceptable is that?

Well, the digital revolution of character creation using digital computer software has finally been applied to television commercials. This Audrey Hepburn is life-like, organic, and beautifully lit. Visual Special Effects technology has come a long way since the awkward looking gaming characters that were not quite realistic enough. Initially, I like this ad because I’m a fan of Hepburn’s work.

Although there is something unsettling about bringing back Hepburn through digital technology. It seems that now more than ever before, people are loosing the ability to control their public image. How is it possible that a company can use Hepburn’s image to add to her persona without her written legal consent? I understand that celebrities are media constructs that are separate from the actual person, but nevertheless, it is the celebrities image that is at stake. I understand if it’s a fictional character based on a look-a-like, but this was intentioned to be Hepburn – her look, performance, aura, everything. If we can start bringing back celebrities from classical Hollywood, how will that change celebrity endorsements? And who will chose which advertisements the dead celebrities will star in? Will VFX threaten ‘the self’ image in today’s digital world?

Conclusion: Amazing, but unsettling

White Text on a Black Background.

White Text on a Black Background.

David Ogilvy HATES white text on a black background. I’m being serious… He states this fact at least 5 times in his book Ogilvy on Advertising. Statistics show that inverse text reduces readership. But I’m not trying to sell you anything, so hopefully this won’t upset the advertising gods out there. Please prove the legendary Ad Man wrong and read this quote because its content is well-written. 

It’s fun to break the rules sometimes, no?

The advertising Job Hunt Continues.

2. Sell us one of the following: • A colander • A used match • A queue (300 words maximum)

Throwing a surprise birthday party for your girlfriend? Did you make a mess and need to get rid of your mum for a couple hours? Need to make grandma feel helpful?

No worries. Send them to buy some TQ branded item. TQ can guarantee that the designated person will wait in The Queue to purchase simple products. For the FIRST time ever, we sell time. You can gain a short break by purchasing a queue for loved ones. Or enemies. The choice is yours.

Queue begins here. 

Yes, I’m slightly mad.

Yes, I'm slightly mad.

Yes, I am applying to work in advertising/marketing. Yes, I am a female. Yes, I want to be the big boss in the agency (A Donna Draper?). Yes, I love television, the cinema, and (basically) all types of media. Yes, I’ve seen the glamourous version of Mad Men. Yes, Yes, Yes.