While doing my Google SquaredOnline Program – I came up with an idea for a new digital disruptive business. My product is RECTEE – from merging the words Receipt and Guarantee. A place to digitally store important receipts and guarantees (for washing machines, etc.). It provides each user with a digital, searchable, and trackable database of their purchase and household product guarantees, so they don’t have to keep track of and physically store paper receipts and manuals in the house.
The main target audience is digital-first millennials that are taking on finances and housing responsibilities for the first time. My assumption is that this audience is dissatisfied with clutter and paper trails. Thus, the market opportunity is to digitise a service that has typically been only paper-based and to combine different paper trails for the end user.
The Consumer-Centric Planning:
Consumer Wants – comfort, convenience, and digital-first experiences
Consumer Fears – clutter, having to pay for repairs, wasting time to search for manuals/appliance model numbers/etc.
Consumer Needs – a way to hold manufacturing companies to their product guarantees and centralise all their main receipts/warranties