PANTONE 17-4421 Larkspur

December 24th, 2014 – the Day I started my new Pantone Colour Notebook. With the following entry:

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Hello Pantone Book, 

I am currently at Starbucks in Chagrin Falls, Ohio with my sister (who is drinking Camomille Tea and reading Outliers by Malcolm Gladwell). I really believe this coming year is going to be a good one … after all, I’ve just been gifted a notebook full of shades and hues. Every page forward is a new burst of inspiration that starts with a new Pantone colour. 

Best, 

Violeta (PANTONE 15-3909 Cosmic Sky) 

Today, I finished that notebook – here’s a snapshot of what it’s many pages contain:

Last page of the book: PANTONE 14-6011 Grayed Jade

 

AdTech Meet-up London #mobile #startups

Most people probably hide embarrassing interviews – but I’ll post mine publicly and learn from it instead.

In the words of my boss – ‘this is classic VIOLETA with over-enthusaism’. **Also – wanted to clarify that I had not drank the ‘free wine’ discussed in the video before filming this. It really was just me being too nervous and excited in from of a camera. 

Look out for the actual talk on my blog soon!

Also – definitely hating the whole paper business card situation. It’s so inefficient and they end up sitting on my desk for weeks until I finally throw them away. I’ve met multiple start-ups trying to solve this problem (with mobile phones – obviously), so hopefully one of them reaches the early majority soon.  #nomorepaper

FABER-CASTELL PENS.

 

I’m going to be a Brand advocate for Faber-Castell today because I love my 4 PITT artist pens. A few reasons I like the brand:

  • Exceptionally high quality and long-lasting
  • Targeting and understanding of artist community
  • Traditional branding/product design
  • And I love the Sepia – it’s ideal for sketching
  • The set of 4 has the right mix of brush width

Visual Thinker.

Yesterday, I had to explain the way I think… as a ‘visual thinker’.

It means:

  • I use pie charts, flow charts, and diagrams to organise my thoughts. (arrows and circles are my best friends. Funnels are also effective)
  • I need to see how ideas relate to each other
  • I use way too many post-its in my life
  • I would be lost at work without colour coordination
  • I organise in spatial and graphical terms

I think, then write, then draw, then properly understand and can, therefore, explain to someone else. 

The Tipping Point – of my love for Malcolm Gladwell

While doing some research on the diffusion of innovation for an upcoming talk – I refreshed my memory on the ideas in Gladwell’s book ‘The Tipping Point.’ 

If you haven’t read it… I would definitely recommend it, along with Blink and Outliers from Gladwell. (This is my second time telling you this – so hopefully increased frequency will get my point across).

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” – Blink

Success is the result of what sociologists like to call “accumulative advantage.” – Outliers

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.” -Tipping Point

“When it comes to interpreting other people’s behavior, human beings invariably make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context.” -Tipping Point