Thank you, Ludovico Einaudi. @Sochi2014 @ProcterGamble @Thankyoumom #advertising

Yet another uplifting P&G ad within the Thank You, Mom campaign which has been running for a couple Olympic Games. This one is part of the lead up to the 2014 Sochi games to open Friday, February 7th. This ad was released a month in advance and builds anticipation to the Winter Games this year. I have already posted about the ‘Thank You, Mom’ campaign as one of my favourite campaign ideas of all times, but I just had to post this advert because it also uses my favourite contemporary composer – Ludovico Einaudi. This man is a genius. As are the Olympic athletes and the communities that support them to greatness. There is something so hopeful in this advert…. Toto, I have a feeling we’re not in Kansas anymore, we’re in Sochi. Bring on the cold, our athletes and moms can take it!

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