Over the years, tofu has gotten a bad reputation of being only for vegetarians, tasting bland, and being unpleasantly chewy. There are too many loud voices against tofu, and not enough proponents willing to clear the bad reputation. I believe the product itself is not the problem; tofu just needs a new marketing strategy. You can do pretty much anything to tofu: grill it, poach it, scramble it, stir-fry it, simmer it in a curry, or make it into burgers. When prepared properly, tofu can be a wonderful addition to any dish. Plus, it has high protein content that adds health benefits to all. The bad reputation comes from unawareness and apprehension to explore tofu as an ingredient in meals; thus, we need to start a conversation in order to re-brand tofu. Help end the pre-determined discrimination against tofu by giving it another proper taste before completely writing it off.